Marketing Magic
www.marketingmagic.ca N2L 1J6 Waterloo, ON, Canada

Truth in advertising from Carhartt this Mother's Day. https://bit.ly/3xWAKQw

Love this new Nike ad. It's a long, long way from their positioning as the brand for serious athletes, but it's playful and offers Just (a new way to) Do It! https://bit.ly/3vGJZlM

Honda Argentina created stop lights to detect motorcyclists (or passengers) not wearing helmets. The light won't change until they put a helmet on. Now if only there was a way to do the same for folks on their phones! https://bit.ly/3xRUWTp

I thought this was a joke when a friend shared this Creekside Winery"promotion" with me. It's for real. Includes Remote Schooling Sauce Cab Merlot, Fuzzy Face & Furry Legs Acceptance Tonic Syrah, Spousal Tolerance Enhancement Beverage Rose, and more. Product descriptions are hilarious. https://tinyurl.com/s4c23k

Unilever just introduced a deodorant for people with upper limb disabilities. Not something many of us think about. You will after watching this well-crafted ad. https://tinyurl.com/hnvtbrnt

Nike has never hesitated to take a stand on important issues. This one might the one of the most important yet. https://bit.ly/37OR9f2

I donate to Thrift Stores because of the environment impact. I was not aware of the employment impact. Donate and give someone a job. Great campaign by Renaissance https://tinyurl.com/y2j5m57c

Not a real product but what a great way to deliver a much needed message. Hope folks south of the 49th parallel see this in time for Nov 3. https://bit.ly/3jAznhL

Ghost kitchen lets #KraftHeinz test consumer taste response in real time. New direction for CPG company to enter the restaurant industry and a cheap, fast and easy way to conduct market research. https://tinyurl.com/yxlhcoo6

A promising initiative. Still, consumers won't embrace reusable packaging until it's as easy as disposable cups. Cross your fingers that the Tim Hortons Loop partnership can make this happen. https://tinyurl.com/y4gcce2c

Kudos to Burger King in Peru. It supported small food shops desperate to stay in business after 150 days of total lockdown. BK employees got to choose a Peruvian meal of their choice, delivered to them at work. https://bit.ly/3dNqC2J #DeliveryToBurgerKing

Apple keeps its #1 spot on Interbrand's Best Global Brands 2020 list.

In a recent global survey, "Into the Unknown," dentsu learned the #1 challenge facing CMOs will be anticipating which new consumer behaviours will stick around, and which will fall away. https://bit.ly/37k66Wm

Volkswagen has come such a long way since the emissions scandal emerged. In the midst of the pandemic, they found such wonderful way to say Happy Volksgiving. https://bit.ly/3lLRClV

Great sustainability initiative. For Black Friday IKEA will buy back your old furniture. Register to sell and receive receive vouchers to spend in store. Retail Inspiration https://bit.ly/3nNGSVV

A bittersweet ending to a tragic story. Zaadii's story was left unfinished due to a distracted driver. This Travelers Insurance comic lets him live on as a superhero. https://bit.ly/2FdUjNw

A band of autistic performers does Jake's House proud #IGotYouBabe is available on all major music streaming platforms. https://bit.ly/2SBluFm

In marketing, timing is everything!