Marketing By Referral

I like using Notion.so the template "Content Creation Pipeline" to dump all of my ideas, plans and links for researching my book. What do you use? #publishing #bookwriting #booklaunch

I've been following & been a fan of Scott Stratten's since 2003 - UnMarketing. He's on LIVE, right now. Some of the topics he's covering - The writing process - Getting a publishing deal... - Why choose Traditional VS Hybrid VS Self - Why we don't take an advance anymore - Trying to hit best-seller lists - Bulk Purchases - Book blurbs/testimonials - Retail placement: Organic & Paid https://www.linkedin.com//urn:li:ugcPost:6785248934093844/

Introvert/Extrovert discussion on Facebook Live RIGHT NOW

Q2 brings a new line up for the Self-Marketing Power Hour series. Next Up - April 16th - (Learning): Referral Networks and how to build one - Discussion Portion: August Bradley's article: Brain Building: Learning How to Learn April 30th - (Learning) Knowledge Networks, a valuable tool in growing your business & Discussion with Gene Jochen, B Smart Inc. - Emotional Intelligence and Business Outcomes... May 14th - (Learning) If you don't have a Support Network, your online reputation could be at risk & Discussion: Managing Your Online Reputation. May 28th - Accelerating key relationships up the relationship/referral ladder & Discussion: Converting Prospects to Clients with the right language. June 11th - (Learning) What's all the fuss about being F.A.B.U.L.O.S.? Check with your local networking group to see if they have a partner discount code so the sessions are free. Join us soon - come for one, come for all of them and let the learning come from within the room. (Example: BNI, CAWEE, BCX, B.U. Network) https://smmseries.eventbrite.ca

Unintended consequences: situations where an action results in a potential outcome that is not what was initially intended. For example, regularly showing up late or unprepared for a meeting, cutting people off while they are talking to talk about oneself, showing up for a meeting looking like you just rolled out of bed. Consequences: these things make the person "un-referrable". It could leave the impression of unreliability, being self-centered, poor listening skills,... unorganized, unprepared. Your reputation is handed out with every referral you pass. Would you pass a referral to someone if they acted in one of those ways? In your opinion, what are some other behaviors that would make someone "un-referrable"?

Relationship building is critical which means there are some really basic rules. This isn't the most eloquent way of putting it; have you ever met someone who engaged their lips before their brain? Makes you go hmmmm, would I do business with this person? A while back I asked the question "what networking disaster have you experienced?" One of the submissions was the following story:... "I was at a networking event and speaking with a car salesman (Sorry won't reveal the name of the dealership here) and I asked how sales were this month. The reply shocked me! The salesman happily declared that sales were great and easy! He then gave me details on his last sale describing the backwoods old country guy and how he was able to keep adding features and upping the price of the truck. The OLD guy just kept nodding and saying yes, so he kept going. Bragging that he way oversold the OLD guy again declaring "see, sales are great when you know how to do it". There's a sucker born everyday that will take an overpriced vehicle. Unbeknownst to the car salesman, he had just described the father of the person he was talking to. Clearly he had engaged his lips before his brain and thinking it through. Would you even begin to consider a) buying from him OR b) from the dealership? Would you, in your wildest dreams, EVER refer business to him or that dealership? OUCH - hard on the reputation and not a relationship building move. Share one of your networking faux pas where someone engaged lips before brain. No names or business names. Keep it neutral.

Always good advice from Vicki Sullivan - plant the seeds now. THis applies to your network, referral sources and referral partners. Time to do it is NOW so you have momentum moving into the new normal. https://www.vickiesullivan.com/the-seeds-to-plant-now

If you own or manage a business, what are the biggest challenges your industry was facing (PRE-COVID) and what do you think the challenge will be POST-COVID? Please tell me what industry? Connecting ideas, people and opportunities.

Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is. - Simon Sinek Tuesday Morning, October 15, 2019 - as you stepped out to go to work or do business this morning, who was the first person you came in contact with? Tell us the #1 thing that makes this person "GREAT"?

Those with a giving mindset take some comfort knowing that even though they didn't get exactly what they wanted, they helped someone else get exactly what they wanted. - Simon Sinek. How can I help you connect to the person you are looking for? Leave specifics if you can, name, company OR profession, company and/or where?