Marketing on Tap
100 University Avenue M5J 1V6 Toronto, ON, Canada

While the topics are always approached seriously, Sam and Danny always have great fun recording the Marketing on Tap podcast. Here's one example of our off-air conversations (warning - there's a naughty word, so it may not be safe for work, depending on your workplace rules). We'll be sharing more of these as we collect them. :)

It only took us 35 episodes, but we found a beer that is truly awful!

It's Wednesday, which means a new episode of Marketing on Tap for our podcast listeners. If you subscribe to the audio version of our show, it just dropped, and you should be able to find it on your favourite podcast app. With an eye-opening piece about Facebook's moderators on The Verge published earlier today, Sam and Danny jump into this topic to offer their thoughts. Here's a snippet.... Not subscribed yet? Hop on over to https://www.digitalmarketingpodcast.ca/ to listen/subscribe via your preferred podcast app, or listen to the latest episode via the web player.

With the news that CrossFit are deleting their accounts on Facebook and Instagram, the multi-national brand is just the latest in a growing number of brands pulling, or deleting, their social media accounts. British restaurant chain Wetherspoons, cosmetics firm Lush, and now CrossFit are these brands leaving social media just a one-off, or is this the start of a growing trend? This week's topic for Sam and Danny to dive into (and look out for the new format, shorter video a...nd full podcast): https://senseimarketing.com/marketing-on-tap-episode-34-lu/ Subscribe now for weekly digital marketing insights: https://goo.gl/DgXD5G Prefer podcasts? Subscribe below: Apple Podcasts: https://goo.gl/F7Tcfq Google Podcasts: https://goo.gl/kV3zpY Spotify: https://goo.gl/3osGCG Stitcher: https://goo.gl/gEXL6v Pocket Casts: https://pca.st/BuRy Radio Public: https://goo.gl/KdjQ6L TuneIn: https://goo.gl/51S4E4 PodBean: https://goo.gl/e75f3z Breaker: https://goo.gl/9cgqqw CastBox: https://goo.gl/uawi1D Overcast: https://goo.gl/nrKmLo This week’s beer is Big Shot Black IPA from Annapolis Brewing Company. #branding #socialmediaboycott #onlinecommunities

Hi guys, we'll be relaunching the podcast after a few weeks off, that included our corporate social good program, The Friendship Bench, which was co-founded by Sam, Danny, and Robert (our erstwhile producer). As we prep for the new episodes, are there any guests you'd like us to have on? Would you like to be a guest? We're still working on the logistics, but drop your recommendations in the comments. Thanks!

When it comes to influence marketing, there are several tactics and metrics you can implement/measure to ensure your campaign’s success. These can range from simple (reach, impressions, blogger outreach, etc.) to more defined and advanced (leads, brand lift, niche communities, etc.). Here are the 6 key influence drivers when it comes to getting the biggest bang for your buck.... https://senseimarketing.com/the-6-key-drivers-of-influence/

As Facebook moves to a more private future, it's going to impact the effectiveness of marketing and advertising. How are you preparing for this? https://marketingland.com/facebook-warns-advertisers-clear-

This is a long but worthwhile read. What's your take? "The internet influencer is the apotheosis of all this striving, this modern set of values taken to its grotesque extreme: Nothing is sacred, art has been replaced by 'content,' and everything is for sale. This is true even when the message is swathed in the language of counter-culture: Eco-conscious influencers see no issue in flying long-haul on free trips from brands. Yoga gurus who traffic in anti-consumerist spirituality promote tea brands owned by Unilever." https://qz.com//instagram-influencers-are-out-slackers-ar/

When it comes to the customer lifecycle, a lot of marketers and businesses are still only thinking in the linear find an audience, look to attract them, sell a product/service, and done. But this misses a far bigger picture in the journey. While getting leads and conversions is important, it’s just one facet of the complete journey from interest, research, intent, etc. By remaining linear in their thinking, marketers are losing out not only on customers, but potential advoc...ates and ambassadors as well, as Sam and Danny discuss on this week's show. https://senseimarketing.com/marketing-on-tap-episode-33-cu/ Subscribe now for weekly digital marketing insights: https://goo.gl/DgXD5G Prefer podcasts? Subscribe below: Apple Podcasts: https://goo.gl/F7Tcfq Google Podcasts: https://goo.gl/kV3zpY Spotify: https://goo.gl/3osGCG Stitcher: https://goo.gl/gEXL6v Pocket Casts: https://pca.st/BuRy Radio Public: https://goo.gl/KdjQ6L TuneIn: https://goo.gl/51S4E4 PodBean: https://goo.gl/e75f3z Anchor: https://goo.gl/Fu1jZQ Breaker: https://goo.gl/9cgqqw CastBox: https://goo.gl/uawi1D Overcast: https://goo.gl/nrKmLo This week’s beer is Doc Perdue’s Bobcat from Cowbell Brewing Co.

In which Sam lives out his DC superhero fantasy while recording the new episode....

A timely piece, given the topic of our last podcast. "Influencers" like this give the industry a bad name. https://simpleflying.com/instagram-influencer-flies-in-fir/

Social influencers, and influencer marketing in general, are once again under the microscope as media publications share articles that are split into two trains of thought. The first is that social influence is the worst thing to happen to marketing, while the second states that influence marketing is a key business strategy in 2019. So which viewpoint is correct? Is there still a place for social influencers after the debacle that was Fyre Fest, or was that just an example o...f a poorly-executed program, and not reflective of a true influence marketing strategy and campaign? This week's topic for Sam and Danny to dive into. https://senseimarketing.com/marketing-on-tap-episode-31-so/ This week’s beer is Harry Porter and the Cherry Hoarder from Great Lakes Brewery. Subscribe on YouTube for more marketing insights: https://goo.gl/DgXD5G Prefer podcasts? Subscribe below: Apple Podcasts: https://goo.gl/F7Tcfq Google Podcasts: https://goo.gl/kV3zpY Spotify: https://goo.gl/3osGCG Stitcher: https://goo.gl/gEXL6v Pocket Casts: https://pca.st/BuRy Radio Public: https://goo.gl/KdjQ6L TuneIn: https://goo.gl/51S4E4 PodBean: https://goo.gl/e75f3z Anchor: https://goo.gl/Fu1jZQ Breaker: https://goo.gl/9cgqqw CastBox: https://goo.gl/uawi1D Overcast: https://goo.gl/nrKmLo #socialinfluencers #marketingstrategy #influencemarketing

In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been using for the last 10+ years has basically been side-stepped. While Zuckerberg states that public Facebook will continue in some form, he sees private, one-to-one or one-to-few conversations as the new standard.... If this is the case, the implications for all users of Facebook individuals, brands, advertisers, and more could be huge. This week's topic for Sam and Danny to dive into. https://senseimarketing.com/marketing-on-tap-episode-30-en/ This week’s beer is Special Pale Ale from Wellington Brewery. Subscribe on YouTube for more marketing insights: https://goo.gl/DgXD5G Prefer podcasts? Subscribe below: Apple Podcasts: https://goo.gl/F7Tcfq Google Podcasts: https://goo.gl/kV3zpY Spotify: https://goo.gl/3osGCG Stitcher: https://goo.gl/gEXL6v Pocket Casts: https://pca.st/BuRy Radio Public: https://goo.gl/KdjQ6L TuneIn: https://goo.gl/51S4E4 PodBean: https://goo.gl/e75f3z Anchor: https://goo.gl/Fu1jZQ Breaker: https://goo.gl/9cgqqw CastBox: https://goo.gl/uawi1D Overcast: https://goo.gl/nrKmLo #darkweb #facebook #encryption