Marketing Strategies United

Never underestimate the power of the advertising dollar in what you see. The slant of a story coming from a news outlet may be impacted based on who their advertisers are. What is broadcast, or what isn't broadcast, when paired with who the networks major advertisers are can paint a larger picture of the issue. Lets look at CNBC, a business news network, and Graysale, a bitcoin trust account. As Grayscale has greatly increased its ad spend promoting Bitcoin on CNBC, the host...s have all made sure to bring up the topic with guests, whether relevant or not. Now this is a fairly innocent example but when you notice it its glaring. What other examples can you find?

What side of the debate do you fall on? Is Apple really all that altruistic or is this simply a great piece of marketing and a blow to a potential competitor? Read on and make sure to subscribe to the Monthly Marketing Newsletter. https://marketingstrategiesunited.com/home-2/contact-us/

How much does your business value security? Do you find that Google Ads are helpful in your gmail account? Is the ease and convenience of your gmail worth the compromise in data? ... For many it is and there is nothing wrong with that, but there are other secure options out there if you want to take small steps to increase your privacy and limit those eerily perfect targeted ads.

I have a website and a Facebook page, do I need a funnel or landing page? A VERY common question. The answer? It depends. While straddling the fence, you need to ask yourself what you are trying to accomplish with your funnel. If it is to drive more sales of your product or service, stick with your website, that should already be set up to facilitate sales. Your Facebook and IG pages should drive traffic to where those sales are conducted. ... However, if you have an adjacent product, seasonal or short term offers, a separate landing page can be useful. For example you may not want to reconfigure your website for a short term sale that is only available through a special link that you have spread online in different ads. You may want to gather data outside of a standard facebook form and actually allow a customer to complete a sale. So, as with all things sales and marketing, we need to start with what you are trying to accomplish and go from there. We are always happy to help.

AI has become a buzzword in marketing. What can it accomplish for your business? The first step is understanding it, have a listen to Mark Stelzner discuss Social Media Marketing and AI on his podcast here. https://podcasts.apple.com//artificial-intell/id549899114