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We love teaching business owners how to take the lead in protecting their most valuable assets - their trademarks. The first step to building value in this asset is creating a great trademark. This would be a mark that is not descriptive or generic and is unique in your industry. The only way to ensure your trademark is unique is to conduct searches, and ideally, you do these searches before you invest in using and promoting the mark. We've partnered with Empowered 4x to off...er an online seminar on how to conduct essential trademark searches to help identify obviously conflicting trademarks. The event is free and tickets can be obtained from the link below. #canadiansmallbusiness #canadianentrepreneur https://www.eventbrite.ca/e/how-to-conduct-essential-tradem

This post is for the product entrepreneurs and aspiring product entrepreneurs out there. Unless your product is protected by a patent, its competitive advantage lies in your brand the name, logo, packaging designs, and other symbols or markings that you use to differentiate your products in the marketplace. If you don’t take EARLY steps to ensure your ownership of these differentiating factors, you’re leaving your product at risk of being copied and your competitive advanta...ge at risk of disappearing. You can read more about how to protect your product's competitive advantage here: https://masonpc.com//most-common-product-trademark-mistak/ #producttrademarks #productentrepreneur #productsellers #trademarklawyer #Canadiansmallbusiness #startuplaw

Amee Sandhu and I co-authored an article about protecting trademarks for Canadian Small Business Women. It's a very focused discussion about why small business owners need to be thinking of owning and protecting their trademarks as early as possible. The unfortunate reality we are faced with is that it takes close to 3-years to register a trademark in Canada. Once you file a trademark application, the Canadian Intellectual Property Office won't even look at it for 2-years. Th...at's a long time to wait to prove you own a trademark! There are a number of reasons to have readily available proof that you own your name and logo. One is to stop trademark infringement on social media and ecommerce platforms. Imagine how damaging it could be to your business if you can't have an infringing trademark quickly taken down from one of these platforms. Don't wait. Prioritize registering your name and logo as your trademarks. #canadiansmallbusiness #trademarklawyer #trademarkregistration #businesslawyer https://canadiansmallbusinesswomen.ca/category/amee-sandhu/

I was so excited to be a guest on Startup Canada's Thrive Podcast where Kayla Isabelle and I talked about how entrepreneurs and small businesses can better protect their most valuable assets - their brands. I see so many new business owners invest in launching and growing their business, but they leave owning their trademarks as an after-thought. Something for when they're finally generating a consistent profit. And it’s risky. Why would you wait to own the one thing that cus...tomers rely on to find your products and services? I'm on a bit of personal mission to change the narrative on brand protection for small businesses, and to make it easy for them to claim earlier ownership of their trademarks. All it takes is a simple trademark registration. Thank you @startupcanada for helping to spread this message! Have a listen to the episode here: https://soundcloud.com//thrive-podcast-e125-protecting-you #Canadianbusiness #Canadiansmallbusiness #trademarklawyer #brandprotection

I was so excited to be a guest on Startup Canada's Thrive Podcast where Kayla Isabelle and I talked about how entrepreneurs and small businesses can better protect their most valuable assets - their brands. I see so many new business owners invest in launching and growing their business, but they leave owning their trademarks as an after-thought. Something for when they're finally generating a consistent profit. And it’s risky. Why would you wait to own the one thing that cus...tomers rely on to find your products and services? I'm on a bit of personal mission to change the narrative on brand protection for small businesses, and to make it easy for them to claim earlier ownership of their trademarks. All it takes is a simple trademark registration. Thank you @startupcanada for helping to spread this message! Have a listen to the episode here: https://soundcloud.com//thrive-podcast-e125-protecting-you #Canadianbusiness #Canadiansmallbusiness #trademarklawyer #brandprotection

How does your business differentiate its products and services? A unique name? A logo? An original label or package design? Whatever it is, it’s what cheap imitators will copy to try to steal your sales. You can stop them but you’ll need a trademark registration.... Don’t wait to register your name, logo, and any other unique visuals as trademarks. It takes time to register a trademark - about a year in the United States and 2.5 to 3 years in Canada. Protect what makes you different. #businesslawyer #trademarklawyer #trademarkregistration #brandprotection

What a great way to start the new year! Nicole de Larzac thank you for inviting me to be on The Productpreneur Podcast! I so enjoyed our talk and being able to share some advice to product entrepreneurs about protecting their trademarks. We crammed a lot into this interview, including:... - Why a trademark registration is important - When should you file for one and where? - What are the best types of names to choose - How to know if your name is available - DIY applications vs. getting professional legal help And so much more... You can listen to it here (https://nicoledelarzac.com/34/), on Apple Podcasts or wherever you listen to your podcasts.

We built the easiest way for entrepreneurs to protect their brands. Our online platform makes it fast, easy and affordable for entrepreneurs to protect their names, logos and taglines with professional-quality trademark registrations and continuous monitoring for online infringements. Spend your valuable time building a profitable business; don't waste it researching how to file your own trademark application or trying to find trustworthy lawyer to do it for you. ... #legaltech #brandprotection #startup