MASS Engines
2876 Dundas St West M6P Toronto, ON, Canada

B2B buyers today direct their own purchasing research - a change that has meaningful impact on how Marketing can effectively engage with customers during their buyer journey. https://www.massengines.com/the-expectations-of-the-modern/ #B2Bbuyer #modernbuyer #EmpoweredBuyer

Funnel Optimization can serve as a lever for growth by focusing in the activities that you already do, resulting in increased revenue for the business. https://www.massengines.com/how-to-direct-growth-with-funn/ #LeadManagement #FunnelOptimization #b2bmarketing

As today's buyer becomes increasingly self-reliant and self-educated, how can marketers enable buyers with the information they seek? https://www.massengines.com/the-changing-reality-of-b2b-bu/ #b2bdigitalmarketing #b2bbuyer #modernbuyer #demandgeneration

Leverage adaptive nurture to codify all the key moments on the road to buying - accelerating the buyer journey to purchase. https://www.massengines.com/enable-buyers-adaptive-nurture/ #b2bmarketing #adaptivenurture #buyerjourney

Most Marketers are volume-focused. However, in the age of the modern buyer, 'more at the top = more at the bottom' is a fallacy. Using directed growth, Marketing can leverage data to approach the funnel in an entirely new way - by understanding what works best, and then doing it more often. https://www.massengines.com/lead-management-directs-market/ #digitalmarketing #leadmanagement #b2bmarketing #directedgrowth #massengines