Master Your Message

What the?? I thought this was Paw-Balm for dog’s feet in the winter - nope! What do you think?

Google ad words example (we didn’t make this ad but I like when good ones pop up in my feed. 1. What problem do you solve? Stay at YOUR OWN CABIN IN ALGONQUIN PARK (Yellow highlighter)... 2. How does it help me? RELAX. EXPLORE. ENJOY. (Green highlighter) 3. How do I buy it? BOOK NOW (White highlighter) I would change one thing - I think I’d add ESCAPE to your own cabin in Algonquin park. What do you think?

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Q. What if the problem you solve for your customer has a complicated solution? Part 3 of 4. Lucky Mobile. A. That’s ok. You are an expert at what you do, and you know how to break it down into three simple steps. Don’t overwhelm them with complicated jargon. Make it simple and advantageous. ... *note: you can see that the panel has Virgin mobile’s logo. Virgin mobile is the parent company of Lucky. This lends authority but it could also be confusing if you thought they were selling two different products. You’ll notice the color shift from primary blue to red as well. If you need help keeping your message simple and clear - contact me here, or at [email protected]