MattCreative

One of the best ways to drive the growth of your business is to build a community around the change you wish to create. Check out the last part of my 5 part series on my Journey to better marketing, based off my notes from Seth Godin's This Is Marketing. https://medium.com//the-journey-to-better-marketing-part-5

I remember the first time I started writing ads for funnels and marketing campaigns. I was so sure we'd be able to create ads with the perfect message. One that would stop our ideal clients dead in their tracks and make them think "These guys get it - I need to talk to them now!". https://www.linkedin.com//why-your-marketing-messages-are/

Are you building a community around your brand, your company, or the change you are trying to make in the world? By understanding the importance of status, symbols, and leadership in community, you can create a space where those you wish to serve tell you exactly what they need - then you can give it to them. Check out the post to learn more about Community and make sure you're getting the most out of yours.

Are you thinking about the collective experiences your clients have while interacting with your brand, or only how your ads are performing? By understanding the differences between Brand Marketing and Direct Marketing you can create better experiences for your clients. Check out the post to dive into the goodness and make sure you're not missing on the long-term benefits of Brand Marketing!

By understanding strategy, and how to incorporate pricing, you can position yourself to find the clients that allow you to do great work.

By understanding why you do the work you do, and who your work is for, you can create situations that allow you to do great work.