McAllister Marketing

"The easier it is for Google to understand your site, the higher in search engines your website can appear." https://blog.hubspot.com/marketing/schema-markup #SchemaMarkup #WebDesign

15 valuable metrics to start tracking if you aren't already: https://blog.hubspot.com/service/customer-success-metrics #SuccessMetrics #BusinessMetrics

Understanding each step of your customers' journeys from discovery to purchase will help you optimize your sales and marketing strategy. https://blog.hubspot.com/service/customer-journey-map

Conducting your own market research can be daunting. This free market research guide (and templates) from HubSpot can help guide you through the process: https://blog.hubspot.com//market-research-buyers-journey-g

It’s a good idea to make a habit of resizing large/high resolution image files before uploading them to your website. Doing so prevents large files from bogging down your web pages' loading speed. Here’s how to easily resize images on a Mac: https://lifehacker.com/the-easiest-ways-to-shrink-large-ima

We’re still seeing websites without SSL certificates! If your website doesn’t have one yet, here’s why it really needs one. https://blog.hubspot.com/marketing/what-is-ssl #Websites #SSL #SEO

It’s time to revisit your Buyer Personas! Why? The pandemic has likely changed a lot about the way your customers buy things and access services. Since effective marketing is based on how well you understand your customers, it’s vital you periodically update your existing Buyer Personas to reflect new consumer trends and changes. If you haven’t created your Buyer Persona’s yet, this free template from HubSpot will guide you through the process. Better yet, make a nigh...t of it, order a and get your team involved in the process! https://blog.hubspot.com/marketing/buyer-persona-research #BuyerPersonas #MarketingStrategy #FreeTemplates

New Year's resolutions Yay or nay? What are your top 3 goals for 2022?

Five small business trends from our friends at eBillity that are worth having a look at.

Stepping into 2022 like Louie

We wish you and your families a safe, warm and happy holiday season! #HappyHolidays

Natasha Samuel walks you through how to perfectly optimize your personal and business Instagram profiles in ways that help increase your profile's exposure and appeal to your target audience. #InstagramMarketing #InstagramTips

"Wet Coast Winters" Louie’s having none of it! Wishing you a fun & cozy weekend!

A solid content planning guide from Moz that's just in time for your 2022 marketing strategy! (This guide is worth bookmarking).

We’ve all been there! You’re supposed to come up with a blog post this week, but you’re short on new ideas. This article from WordStream is worth bookmarking for easy reference whenever you need help coming up with fresh blog topics on the fly! #blogideas #contentmarketingtips #bookmarkthis

This great share from eBillity explains why it’s so hard to accomplish everything on the daily to do lists we make for ourselves. According to this article, we’re approaching our workdays all wrong!

Creative print and graphic advertising concepts that will help get your own creative juices flowing! It’s fun to see what other designers and advertising peeps come up with.

Clever marketing ideas for May based on upcoming awareness causes, holidays, and observances. These could come in handy for your social media or newsletter promotions next month!

Never lose your luggage again! https://www.cnbc.com//apple-airtag-relies-on-massive-iphon

What do you think of these easy marketing ideas for the 2020 holiday season? https://www.shortstack.com/blog/christmas-marketing-ideas/ #HolidayMarketing #MarketingTips #MarketingIdeas

Refer to this useful email marketing cheat sheet from HubSpot before sending your next newsletter https://blog.hubspot.com//the-ultimate-cheat-sheet-for-awe #EmailMarketing #EmailMarketingTips

HubSpot reviews the most popular social media management and monitoring tools to help you choose the best one for your situation. https://blog.hubspot.com//best-social-media-management-too #SMM #SocialMediaMarketing #SocialMediaTools

An interesting share from our friends at eBillity. Studies reveal how love affects both employees and customers, determining productivity and sales. When was the last time a business or brand made you feel loved? #Branding #Love

Apply these alt text best practices to all images on your website (and blog posts) to help boost your SEO. https://blog.hubspot.com/marketing/image-alt-text #AltText #HowTo #SEO #ContentMarketing #Tips

In honour of those who serve and served. #lestweforget2020

An important read for anyone who's new at creating blog content https://blog.hubspot.com//how-not-to-steal-people-s-conten #Plagiarism #Blogging #Citations #HowTo #Tips

2020 has been a tough year for many, and often the first thing to go when the going gets tough is creativity. It always helps to have some fresh ideas to peruse and use to get your own idea engines up and running again. These marketing ideas from WordStream are a great start: https://www.wordstream.com/blog//2014/06/12/marketing-ideas #MarketingIdeas #SocialMediaMarketingTips