Media Profile
500-579 Richmond St W M5V 1Y6 Toronto, ON, Canada

Last night, our resident sous-chef and VP of Creative, Ahmad Ktaech, lead MP’s second virtual cooking class. On the menu was one of his simple favourites: Green Lentil Curry. As you can see, the end result looked as good as it tasted. We've attached the recipe so you can try it for yourself!

The countdown to summer has finally ended. Canadians can officially experience all the summer feels with Starbucks Canada’s new summer menu: NEW Strawberry Funnel Cake Frappuccino blended beverage... NEW Apples, PB and Trail Mix Snack Box NEW Cookie Dough Cake Pop Visit the link for more info: https://bit.ly/3eGrSa3

In honour of Mother’s Day yesterday, we asked MP’ers just a few reasons why moms are so wonderful, and it seems one message is clear: Moms...we couldn’t do it without you. A big shoutout to all the MP moms juggling work and home life right now. We appreciate you!

We have another new face at Media Profile: our summer intern, Megan. Megan just graduated from the University of Guelph-Humber with a degree and diploma in Media Studies. Given Megan’s impressive track record during her time at Guelph-Humber (she received two leadership awards upon graduating!) we are confident she’ll get the hang of this agency thing in no time. Welcome, Megan!

We are proud to work with clients who are shedding light on Missing and Murdered Indigenous Women and Girls who are overwhelmingly more likely to be victims of violence than non-Indigenous women. Learn more about this important topic from our client, APTN National News. #MMIWG #MMIWG2S #RedDressDay

We are starting the month off on the right foot - with three new employees! We are thrilled to introduce Jorielle, our new senior consultant and Riley and Shawna, both joining Media Profile as consultants. Welcome to the MP team!

We have another new face at Media Profile: our summer intern, Megan. Megan just graduated from the University of Guelph-Humber with a degree and diploma in Media Studies. Given Megan’s impressive track record during her time at Guelph-Humber (she received two leadership awards upon graduating!) we are confident she’ll get the hang of this agency thing in no time. Welcome, Megan!

Happy #TriviaTuesday! Last Thursday we had an office-wide game of trivia led by our one-and-only Associate Creative Director (and former Jeopardy! contestant), Alex Champlin. Test your skills in today’s Instagram stories https://www.instagram.com/mediaprofile/

It’s a good day when our client appears on the front page of Toronto Star’s Business section. It’s an even better day when the client is prioritizing employee well-being, implementing internal programs to better support workers negatively impacted by the pandemic. Kudos M&M Food Market on your leadership in supporting employees during these unprecedented times.

Starbucks Canada, in partnership with Second Harvest, recently reinforced its commitment to rescue 100% of food available for donation to provide people in need with ready-to-eat meals, while helping to eliminate food waste from Starbucks stores. The national expansion of its FoodShare food rescue program is just one of many sustainability initiatives that make us a proud partner of Starbucks Canada. Learn more: https://bit.ly/3wMskdL

It’s #LivingWageWeek2020 and Media Profile is proud to be a certified Ontario Living Wage Employer. Check out this week’s #OurTake, where Vice President, Stephanie Bell, explains why paying a living wage matters. Read the full article here: http://bit.ly/OurTake-StephBell

Media Profile is proud to announce we are the recipients of five awards from this year’s Public Relations Global Network Awards. These awards, which span across diverse categories, make MP the second most decorated firm in the 50-network member organization. For 35 years, we’ve been sparking conversations, raising awareness and building impactful campaigns on behalf of our clients and partners. We love what we do, and to have this work recognized by PR and marketing communications professionals around the world is a great honour. For more info, check out this week’s #OurTake. Thank you to our clients, Hays, Canadian Journalism Foundation, APTN, Ancestry and Mobilinx for trusting and inspiring us to execute these award-winning campaigns.

We’ve recently encountered a new challenge to overcome during the COVID-19 pandemic: hiring. Vice President, Stephanie Bell, shares #OurTake on the new realities of hiring and how we’ve adapted our process so far. Read what she has to say on our blog: http://bit.ly/OurTake-StephanieBell

Returning from mat leave in the middle of a pandemic has its own set of challenges. In this week’s #OurTake, Senior Director Caitie Wallman shares five tips for parents returning to work amid COVID-19. Read what she has to say on our blog http://bit.ly/OurTake-Caitie

Lest we forget. Thank you Ancestry for helping us make connections and share stories about this important piece of our history.

What’s old is new, and Senior Vice President David Wills is bringing attention to an old-school approach: picking up the phone. In this week’s #OurTake, David explains why the phone is key to communicating during the pandemic era. See what he has to say on our blog: http://bit.ly/OurTake-David

Dance, share, donate! MP is proud to support the launch of our client @Dairy Queen Canada’s campaign. Join us and do the DQ Dip & Curl to help support sick kids and their families. Share your video using #DQDanceChallenge and tag @DQCanada and for every DQ will donate $1 to Children's Miracle Network Hospitals. #clientlove To learn more: https://bit.ly/2Gzfrid

Food insecurity is affecting thousands of Canadians like never before. Join us in helping our client, Oxford Properties Group, raise 350,000 meals for Food Banks Canada. Share and tag a photo or video of yourself with #PassthePlate2020 and Oxford will donate $5. Your 1 post can provide 10 meals for hungry Canadians.

Brevity is the soul of wit according to Vice President and Creative Director, Ahmad Ktaech. In this week’s #OurTake, he shares his love for the 6-second bumper ad. Watch his favourites on our #MediaProfile blog: https://bit.ly/30EQpVr

We often get more out of volunteering than we give. Account Director Ashley Mossman shares her experience at [Camp Oochigeas] and the importance of finding a company with shared values. Read more on our blog: https://bit.ly/3l5kPYG

Who needs sleep? Not Rawle and David who powered through an early morning site check today with Mobilinx Transit

There’s no denying that we’ve all had a little more time on our hands these days. From home renovations and growing babies, to reading, cooking and sports, MPers sure have been keeping busy. Have you started any new projects or hobbies this summer?

We're looking for an experienced Community Manager to join our team. For details on this contract position and to apply by Monday, September 14, visit: https://bit.ly/2RgM1XB #nowhiring #jobopportunity #hiring #socialmediajobs

On #InternationalDayofCharity, we celebrate the critical work done by charitable organizations of all kinds. We’re grateful, not just today but every day, of the efforts and generosity our colleagues share for the causes that matter most to them. Whether fostering dogs with Save Me Rescue, delivering gifts to families with Holiday Helpers Canada or preparing meals for the homeless, every act of kindness makes a difference.

There’s no denying that we’ve all had a little more time on our hands these days. From home renovations and growing babies, to reading, cooking and sports, MPers sure have been keeping busy. Have you started any new projects or hobbies this summer?

Just as the world is looking for the antidote to the global pandemic, there’s an equally important fight happening online: the infodemic of misinformation. Senior Account Director Scott Taber shares #OurTake on navigating the news and information shaping public discourse today. Get the fact-checking tips on our blog: https://bit.ly/32QMu8j

It’s never a ruff day at work with these furry coworkers! Happy #NationalDogDay to all the pups who brighten up our home offices. #lifeatmp

The pandemic has left many feeling isolated and vulnerable. Account Director, Ryah Kazman, explains how brands who’ve embraced strong community relations and positive social impact are helping communities overcome that isolation. Read more on the blog: https://bit.ly/34yeIHp #OurTake #TuesdayThoughts

Where does your job take you? Chile, Vegas, LA, Mexico, the Mojave Desert: just a few of the places our MP family has been fortunate enough to visit for the work we love. #WorldPhotoDay

The virtual way is here to stay. As the world of broadcast journalism shifts from soundstages to home offices, we’re coaching our clients through the art of the video interview. Get the tips from Vice President Christopher Wood on our blog: https://bit.ly/3alwBdt #OurTake #TuesdayThoughts

As professional storytellers, there’s nothing we love better than a great book. From epic poems to nail-biting thrillers and everything in between. Check out our recommended list of summer reads: https://bit.ly/3fLftPq