The Media Shop Collective
100, 340 Circle Drive T8N 7L5 Saint Albert, AB, Canada

Why should you consider working with influencers? Working with influencers can have many incredible benefits for your business, including: Content Creation... Most influencers are amazing content creators that can provide you with high quality images and videos for you to share. Bonus: This content will usually have a human element and will be from the perspective of your ideal customer. It therefore often performs and connects with your audience better. Credibility Influencers have built their own trusted communities online. By partnering with them, you are increasing your credibility in the eyes of their audience members. Reach + Growth Having influencers share your brand gets you in front of potential new customers. Get the most out of the partnerships by ensuring you are working with influencers whose audiences align with your own. Sales Consider providing your influencers with discount codes that they can share with their audience. This can help drive sales for your business. Need more info on working with influencers? We've got your back. Head to the link below to read our latest blog post - Intro to Influencer Marketing! https://bit.ly/3yjmj9b

We a good moodboard! Mood boards are an amazing tool to help you: Get inspired Find the right colour palette and style for you... See how your ideas work together visually Share your vision See more

What is SEO? SEO stands for Search Engine Optimization, which helps search engines like Google or Yahoo to rank your website in search results. Good SEO improves your rankability and helps your website to appear at the top of the search engine results page (SERP). ... You want your website to rank higher so that customers are finding your page when making relevant searches. Better SEO = higher traffic rates and higher conversion rates. Want to learn more about how you can enhance your website with SEO? Head to the link below to read our latest blog post - Improve Your SEO with These Do's and Don'ts https://bit.ly/3bBvZ5h

Today we’re celebrating all the moms, grandmothers, aunties, and mother figures. Our role models, best friends, biggest supporters, and superheroes. This one’s for you.

Get your burning questions answered - LIVE Join us on Instagram live on Thursday May 20 at 10 am for your chance to ask me anything! Marketing Qs... Building a business Website design Hiring a team Managing a team Social media Anything you’ve been struggling with in your business lately, I’d love to help! Drop any questions that you might have in the comments!

It’s not about the followers It's about building authentic relationships and nurturing loyal customers. It’s about providing value for the community you already have.... While we all love to see that follower count grow, it’s important to remember to focus on creating valuable content that converts first and foremost before devoting time and effort to growth strategies.

The first step to improving your social media strategy is understanding your analytics. But some of it can be confusing if you aren’t familiar. So, here is a quick break down of some of the key metrics you can track: Reach = The total number of individual people that viewed your content... Impressions = The total number of times your content was viewed Profile Visits = The number of visitors that clicked on your handle to view your profile Engagements = Likes, comments, shares, and saves Average Engagement Rate = The percentage of followers that interact with your content on average Your engagement rate can be calculated by averaging your total engagements from your last 10 posts and dividing that by your number of followers. Each month you should: Review your content Determine what performed well based on these metrics Decide what areas need improvement Create content better tailored to your audience Are you currently tracking your analytics?

Before you can decide what tools to use and what content to post, you need to get clear on your strategy. In your strategy, you should determine: your overall business goals your measurable and actionable objectives... your target audience And then you can decide what tactics will help you reach your target audience and achieve your goals and objectives. Do you have a marketing strategy in place for your business?

The process of designing new branding for our agency partners is infinitely exciting for us! We begin with a detailed discovery meeting to truly understand your business. We get to learn all about the story of your brand, how it started, driving values, the problems your business solves for its customers and the impact it has on their lives. The passion our partners have for their brand story is truly captivating and we can’t help but get caught up in it all. From this poi...nt, we take what’s been revealed and collaborate with our team, analyzing audience, other brands in the same industry or with a shared audience, and we pinpoint a strategic brand direction. This is such a unique opportunity to breathe life into and/or reinvigorate a brand, and reignite that excitement the founder or team has for their business. The final deliverables provide our partners with elements of their story, well researched colours, typefaces, and design, all wrapped up in a beautiful and fully functional brand kit. To learn more about our processes or work together on your branding, DM us! We’d love to chat about how we can help bring your brand to life.

Did you know that you can repurpose your content? No, I don’t mean just posting the same photo with the same caption over and over. What I mean is that instead of always coming up with new topic ideas and creating entirely new pieces of content, you can slightly adjust and repurpose your content to use on various platforms. ... Here’s an example: You write an informative blog post with actionable tips for your audience. This is one large piece of content that can then be broken down into smaller pieces, such as: An important quote made into a tweet The main takeaway made into an instagram post Three key tips made into a reel A downloadable checklist with next steps Now instead of just one piece of content you have five! Repurposing your content is so amazing because not only does it save you time and effort but it also provides your audience with more and more value! Think you’ll start repurposing your content? Let us know in the comments!

All is calm. All is bright. May the coming days be filled with laughter, joy, and light.... Merry Christmas to you and yours.

And that's a wrap until after Christmas! Now it's time to wrap, bake, oooh and awww over Christmas lights, drink way too many chai nogs and watch all the Christmas movies! Bring it on!... #HelloHolidays #MediaShopCollective #Christmas2020

We did a thing! I can’t wait to see Lindsey Forget : Royal Lepage Network Realty’s clients hold up this sign in front of their newly purchased home!! Building this branding for Lindsey has been an absolute joy and so much fun! I loved that she was as excited as I was for our brand asset unveiling calls as I was. ... It’s like Christmas morning! she would say. Starting with her logo, MSC pulled her branding through every brand asset, designing business cards, directional and lawn signage, sold signs, client sale and purchase celebration signs, creating a social brand kit, marketing material and now, just finishing up refreshing the website. Here are a few elements to showcase how brand consistency truly creates a memorable and powerful impression. If you’re ready for a refresh or at the starting line of the branding process, reach out to us! We’d love to collaborate! . . . #mediashopcollective #socialmediamarketingagency #brandingagency

How can we help? Marketing Strategy Brand Design or Refresh Website Design, Refresh & Updates... Brand Asset design: business cards, packaging, signage, presentation folders, marketing material Social Media Management and Consulting SEO strategy and implementation Google and Social Media Ad Campaigns I built this agency with the sole intention of supporting business owners through every step of the process, with powerful and timeless solutions that create a strong foundation for all future marketing . . . #MediaShopCollective #Branding #SocialMediaMarketingAgency

Well done Hudson's Bay. Relevant and oh so Canadian!

Take advantage of the holiday cheer around your home and office, grab your phone or camera and shoot some great, custom stock photography to warm up your feed between now and new years. A few tips 1.Use a good camera or a newer iPhone... Photos must be crisp and clear, so that means you need to start with good equipment. If you don’t have a high-quality camera, try one of the newer iPhones. They have good built-in cameras and some great editing features too. You might want to invest in an inexpensive tripod too if you don’t have a steady hand. 2. Use natural light Whenever possible, take photos in natural daylight. Lighting is so important to get a good quality photo. If you are indoors, try to have lighting from various angles to avoid shadows and make sure you edit photos to compensate for any colour casts. Indoor lighting can often make photos look too warm. 3. Aim for good composition Have you ever heard of the rule of thirds when it comes to photography? The idea is to divide your screen into three vertically and horizontally. The focus of the photo should fall on one of the dividers, rather than just be centered in the frame. This makes the image more pleasing to the eye. 4. Try a close-up Rather than trying to fit everything into one photo, take several individual photos. This gives you an opportunity to really showcase a product, location, or person! Experiment with different angles and distances until you snap a photo you love. 5. Keep your style consistent If possible, try to edit your photos in a consistent way so they appear as a coherent collection when someone visits your account. Keep photos clear and bright and within your brand colour palette if possible. Good photography can make such a difference in capturing attention and engagement! It does takes practice, but batching your learning, setting aside a day each month or quarter to snap a collection of photos will make your social media strategy a lot easier in the long run!

Calling all seafood lovers. Have you checked out Effing Seafoods Market yet? Rob and his crew are passionate about bringing you amazing seafood, at the same time offering an assortment of locally sourced goods. Whether you know how to cook seafood or not, Rob is always willing to offer up cooking instructions and ideas! If you aren’t following him on social media yet...we aren’t sure what you are waiting for. They are offering up amazing deals and giveaways this holiday sea...son. A true gem in our community. Be sure to check them out! . . . #MediaShopCollective #ShopLocal #StAlbertLife

The countdown is ON! Only six more shopping days until Christmas and we are leaning hard into the joy of the season this year. What holiday tradition are you most looking forward to this year? Oh, and if you’re stuck for holiday shopping ideas, check out our gift guides and local business video spotlights.... . . . #MediaShopCollective #Branding #SocialMediaMarketingAgency See more

Does your branding and website feel tired? Lack connection to your business? There’s no need to bring in the wrecking ball. Sometimes all that’s needed is a little attention. Updating and refinement goes a long way in refreshing your online presence and/ or branding. To learn more about how we can help, visit our website or shoot us a DM.... . . . #MediaShopCollective #Branding #SocialMediaMarketingAgency See more

What does it mean to be a strategy first agency? It means that we don’t jump into a project without having a clear picture of your business and your marketing needs. It means that we don’t follow marketing trends, we do what’s best for your business.... It means that before we do anything, we do our research! And yes, because of our collective experience, our research and strategy stage a lot faster than most agencies -- that’s the benefit of working with a smaller, focused team who together have decades of experience! Strategy and intention matter. So much more than simply ticking all of the marketing boxes. We show up for our agency partners in a big way, providing a strong strategy to support strong results! . . . #MediaShopCollective #StrategyFirst #SocialMediaMarketingAgency

I am so thrilled to introduce you to Adelina, Media Shop Collective’s in-house brand and digital designer. Just one day shy of her 2 month anniversary in this gig, Adelina is a die-hard Steelers fan, frisbee golf enthusiast, lover of lists and types faster than anyone we’ve ever met! She is also an incredible designer! The pace at Media Shop Collective moves pretty quick, and Adelina hasn’t missed a beat! We’re so thrilled to have her on our team!... Swipe left to see some of her most recent work. . . . #MediaShopCollective #SocialMediaMarketingAgency #InHouseBrandandDigitalDesigner

We get all the for moodboards! But what exactly is the purpose of a moodboard? Moodboards are an early piece in our brand discovery process. We love using them as a jumping off point for a branding project -- pulling together inspiration for the overall look, feel and color palette for a brand.... But moodboards can be helpful in other ways too. They provide a great starting point for social media! You can pull inspiration from your moodboard to guide you in choosing images that have a similar look and feel for your social feed. Essentially, they are a staple of the brand design process that can be referred back to again and again for inspiration and direction. . . . #MediaShopCollective #MoodoardMonday #SocialMediaMarketingAgency