Mobility Marketing

Did you know that 75% of all global desktop search traffic is done via Google? In fact, when Google went down for 5 minutes during a 2013 server outage, global internet traffic dropped by a whopping 40%. With Google search accounting so for so much of how businesses grow, it's more important than ever to understand the markets you're aiming for so you can use the appropriate keywords to help your search engine ranking.

With intimidating marketing jargon, it can be easier to just allocate your resources to advertising in traditional platforms such as the newspaper instead. However, the downside of traditional advertising is that it's hard to get quantifiable results. Apart from someone outright telling you that they saw your ad in the newspaper, how do you know how many people you've reached? With ads on Google, Facebook, and other digital platforms, you can see and track how many people have gotten this on their dash, how many people have paid attention, and how many people have actually clicked. And if they visited your site and didn't do anything? You can target those people specifically as well to try to remind them of what got them interested in the first place!

Wishing everyone a happy (and safe) Valentine's Day! It's a Valentine's unlike any other. How are you going to celebrate with loved ones living in another household? Our favourite suggestions: order and send a bouquet remotely or set up a romantic back drop for a Zoom call!

Did you know that 75% of all global desktop search traffic is done via Google? In fact, when Google went down for 5 minutes during a 2013 server outage, global internet traffic dropped by a whopping 40%. With Google search accounting so for so much of how businesses grow, it's more important than ever to understand the markets you're aiming for so you can use the appropriate keywords to help your search engine ranking.

With intimidating marketing jargon, it can be easier to just allocate your resources to advertising in traditional platforms such as the newspaper instead. However, the downside of traditional advertising is that it's hard to get quantifiable results. Apart from someone outright telling you that they saw your ad in the newspaper, how do you know how many people you've reached? With ads on Google, Facebook, and other digital platforms, you can see and track how many people have gotten this on their dash, how many people have paid attention, and how many people have actually clicked. And if they visited your site and didn't do anything? You can target those people specifically as well to try to remind them of what got them interested in the first place!

Did you know that 50% of searches are done on mobile? And as handheld devices become more powerful, this number could potentially get higher as it becomes more prevalent. With at least half of browser activity conducted on mobile and tablet devices, having a website that's compatible with these devices is more important than ever. Try visiting your website from your phone and see how easy (or hard) it is to use. What improvements could you be making to your website to make it mobile-friendly?

Wishing everyone a happy (and safe) Valentine's Day! It's a Valentine's unlike any other. How are you going to celebrate with loved ones living in another household? Our favourite suggestions: order and send a bouquet remotely or set up a romantic back drop for a Zoom call!

People often think that old people don't use the internet, but in fact, the opposite is true! With so much of the world gone digital, seniors use the internet just as much as anybody else. We frequently hear from clients that they have many seniors walking in after seeing their ads or finding them on Google, showing them pictures and links on their smartphones. When it comes to marketing your mobility business, knowing your audience is important. That's why it's vital to get your digital marketing done right so you can drive more calls and in-store visits!

Did you know that 50% of searches are done on mobile? And as handheld devices become more powerful, this number could potentially get higher as it becomes more prevalent. With at least half of browser activity conducted on mobile and tablet devices, having a website that's compatible with these devices is more important than ever. Try visiting your website from your phone and see how easy (or hard) it is to use. What improvements could you be making to your website to make it mobile-friendly?

People often think that old people don't use the internet, but in fact, the opposite is true! With so much of the world gone digital, seniors use the internet just as much as anybody else. We frequently hear from clients that they have many seniors walking in after seeing their ads or finding them on Google, showing them pictures and links on their smartphones. When it comes to marketing your mobility business, knowing your audience is important. That's why it's vital to get your digital marketing done right so you can drive more calls and in-store visits!