Motum B2B
282 Richmond St E Suite 300 M5A 1P4 Toronto, ON, Canada

Most B2B leaders agree that buyer insights are important, but few are able to convert those insights into growth opportunities.

And that's a wrap! The Motum team is wishing you and your family and friends a safe and happy New Year!

They say that video killed the radio star, but it also changed the B2B and B2C marketing landscape.

Account-based marketing is an effective marketing strategy that uses personalized campaigns that address specific needs. Learn why it works so well, especially for B2B, in our blog.

Happy Holidays and a Merry Christmas from the team at Motum B2B!

Happy First Day of #Fall! Which autumn traditions are you looking forward to most? For us, its the fall colours and cozy sweaters!

Progressive Web Apps, or #PWAs, are a cost-effective alternative to native #apps, but there are some important things to consider before building one.

What we're reading this week: B2B customer experience, agile marketing tips, the benefits of awkward silence, and a not-so-secret society

As fall approaches and the warm days become numbered, we asked the Motum team to share their favourite #Summer2020 memories:

As digital marketers, many aspects of our job require #creativity and outside-the-box thinking. Self-care and taking time off is important for keeping our brainsand creativityworking optimally.

Your headline may be short in comparison to your article, but its almost just as important. Learn why #headlines are so significant (and how to write a better one) in our blog:

Happy National Video Games Day! Did you know Tetris is the best-selling videogame of all time, with over 500 million sales across 50 different platforms? What's your all-time favourite game?

This past Wednesday, the Motum Team met in-person for the first time since March for a day of socially-distanced fun and relaxation!

The ongoing worldwide work-from-home experience has taught us that we need to change our current office-centric view of work. Slack's head of people discusses what aspects should be kept and what needs to change when things go "back to normal".

#ABM, or account-based marketing, uses personalized messaging to target a smaller audience and their unique needs. See why ABM works and what you need to implement it in our blog:

Happy Labour Day! We hope everyone got a chance to enjoy the outdoors while the weather's nice

What we're reading this week: B2B marketing mentality, the low-down on algorithms, ethical marketing, and a new take on virtual events

We already know that personalized #content performs better, but it's impossible to personalize every piece of content, right? Maybe not. See how interactive assessments can help personalize your #marketing efforts:

Knock-knock, anyone home? Adding a Chatbot to your website is a great way to increase customer interaction and lead generation, and allows visitors to get answers to their inquiry at any time of the day.

What does your marketing dating profile look like? Swipe, err, click and find out:

Feeling a lack of #creativity recently? You're not alone. Try these tips to help boost your creativity and bring out your artistic side.

Attention spans are getting shorter? Sounds a bit fishy to us. #b2bmarketing

#Contentmarketing is a great tool for building brand awareness, trust, SEO and more! See what sets Motum apart:

Todays #WednesdayWisdom can be applied to your marketing efforts as well as your personal life.

We're all guilty of at least one of these #copywriting mistakes. Which one gets you the most often?

Our latest blog, featuring the benefits of #datavisualization, was chosen as a top 5 pick by the Canadian Marketing Association for their weekly curated news! Give it a read if you havent already:

Too often, marketers will treat the decision-making unit of a B2B organization like a homogenous group. Instead, we should treat them like regular people, with emotions, interests and needs.

Did you know we're on @Instagram? Give us a follow to get a glimpse into the lives of our amazing team!

#TuesdayThoughts: Take a bit of time to notice and appreciate the smaller details in everyday lifethey may surprise you.

What we're reading this week: B2B storytelling, prepping for the holiday season, work-from-home strategies, and Instagrams newest social feature

More and more companies are trying out 4-day work weeks, but will it last after the pandemic is over?

What exactly is #whitespace, and why is it an important design element for your website? Find out in our blog:

Marketing data doesn't have to be complicated: use #datavisualizers to make your reports, analytics and results accessible and engaging! We discuss the benefits of these useful tools with 2 Motum Analytics and #Engagement specialists in our newest blog. #b2bmarketing

B2B content marketers face some major hurdles, from unclear briefs to stakeholder interference and a lack of resources. Find out how to overcome them.

This tasty quote is todays #MondayMotivation

We're wishing everybody a safe and enjoyable long weekend! Enjoy the beautiful weather while it lasts

Employee compensation is a company's greatest operational expense. So how will it change now that more employees are working remotely? #remotework

Great content can fuel organic growth, boost brand awareness and provide useful information to readers. It's also one of our specialties here at Motum B2B. #contentmarketing

What we're reading this week: #B2B microsegmentation, bolstering content marketing with #analytics and reducing workplace stress:

There are 3 main ways to increase click-through rate: keyword choice, ad copy, and targeting selection. Learn how to leverage each one. #clickthroughrate

A great headline will give your content a much better chance of actually being, well, read. 2 Motum B2B Copywriters talk #headlines in our new blog post.

What we're reading this week: How to earn more revenue from your B2B site, making decisions in tough times, promoting diversity with remote work, and the return of Pokémon Go. #B2Bmarketing #marketingnews