Mustang Communications

I have been trying to come to grips with the situation on our southern border. It is hard to believe that the U.S.A. has devolved so quickly.

Public relations has over time become equated with marketing of a brand and/or person. A PR specialist must justify in his/her mind the value of their own moral values prior to accepting any position. One wonders about the values of the personnel handling both presidential candiadates Senator HillaryClinton and Donald Trump. Our southern neighbours are in the midst of a unique battle for the Whitehouse. Neither candidate is rated very highly by the general populace. Do...nald Trump is embroiled in controversy weekly and has a unique view towards the truth and reality. http://www.slate.com//donald_trump_s_pivots_resets_interve Secretary Hillary Clinton is not without her own controversy. http://www.theatlantic.com//tracking-the-clinton-c/396182/

Integrity is by definition: moral uprightness, honesty. As PR specialists it is an integral part of our profession. We are our own gatekeepers. Melissa Duran a PR professional with 7 years experience has rather succinctly put into perspective. http://www.prcouture.com//integrity-a-lost-currency-in-pu/

What is the relationship between social media and public relations? In the next few weeks we will look at new practices for the public relations professional.

I have been away and now I am back.

How effective Twitter is in highlighting a PR specialist's mistake is evident by the backlash and repercussions suffered by Justine who tweeted prior to boarding a plane for a flight to South Africa. http://www.prnewsonline.com//yes-justine-sacco-really-sai/

A study conducted by Workopolis predicts the decline of the social media tech savvy PR specialist. http://www.ctvnews.ca//social-media-jobs-of-today-to-becom

Building relationships starts by telling your organizations story. As a PR practitioner you will be tasked with building, maintaining and perhaps restoring an organization's reputation. What better way than by telling their story. https://exploreb2b.com//8-simple-questions-to-help-you-tel

The Press Release is a major tool used by the PR professional to increase brand awareness. A poorly written release has a negative impact on the message and the brand. http://tinyurl.com/lky5rvr 14 tips to write a great press release:... Ask yourself the questions: What message do I want to give to the target audience? How will readers relate to it? Without a clear idea of who you are writing the release for and why, you will not be able to capture the audience’s attention.

New ideas spring from opportunities that are recognized. Excellent examples can be found at http://prexamples.com/

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. http://www.cprs.ca/default.aspx

The Eight Practices of Public Relations In the last few years social media has greatly affected the field of Public Relations. Practionners of PR must have a wide range of skills in order to keep pace with developments in technology and stakeholder engagement. Eight areas have been identified are vital to your role today:... 1. The PR policy maker: the development of social media policies, training and monitoring/governance. 2. The internal collaboration generator: understands how social media plays a major role in the organization. 3. The PR technology tester: is current in new technology and the role in plays with establishing two-way symmetrical communications with stakeholders. 4. The communications organizer: creates interest by through development of new stories across all channels. 5.The pre-crisis doctor/specialist: proactively establishes crisis preparation plans. 6. The relationship analyzer: observes and analyzes audience reactions in to develop better strategic forecasting. 7. The reputation manager: monitors stakeholder conversations and traditional/social media in order to react speedily to a crisis that could damage an organization's reputation. 8. The master of metrics: measures the reaction of stakeholders relative to an organizations objectives and goals.