Network for Business Sustainability
Ivey Business School, Western University, 1255 Western Road N6G 0N1 London, ON, Canada

Alena Kuzniatsova decided to put her marketing expertise into practice "for the companies who contribute to the preservation of the planet for our children and all humanity." As a mother, she felt driven to do her part to create a better world for her children. That's why she founded Orange Bird - Agile Marketing Agency. We asked Alena to share her expertise about sustainable marketing - what it is, how it can be done effectively, and why it matters - in this podcast: https:/.../www.nbs.net/articl/how-to-be-a-sustainable-marketer Check it out, or read the summary to learn from Alena and David Hardisty of UBC Sauder School of Business about how marketing can be a force for good.

Haagen Dazs in a stainless steel container? That’s how we’ll all be eating it if innovator Loop has its way. Loop is working with supermarkets internationally to sell groceries in reusable - not just recyclable - containers. ... Find out what sector leaders, including NBS Executive Director Tima Bansal, think this change means for manufacturers, consumers, and the environment. https://www.cbc.ca//tech/loop-reusable-packaging-1.5910620 #reuse #circulareconomy #sustainablebusiness

Do you have partnership on the mind after this #ValentinesDay? Just like in a romantic relationship, the right partnerships in business can make 2+2=5. For business sustainability, unlikely alliances can go especially far to unlock unseen potential.... How can businesses use collaboration and partnerships to manage change? Just like in romantic relationships, there are tools and techniques that make being (and staying) together easier. We asked Dr. Barbara Gray and Gordon Lambert for their insights in our podcast "Make 2+2 = 5: Collaborate for New Solutions" https://www.nbs.net//make-2-2-5-collaborate-for-new-soluti #partnership #collaboration #sustainablebusiness #alliance Penn State

Are #water issues affecting your business? If so, you're not alone. "Water is essential, but it’s also limited, and can be threatened by overuse or pollution. That’s a problem for people individuals and for businesses."... Where do we find solutions for such complex systems problems? Broad coalitions between many different stakeholder can help. This article, by Wren Montgomery shows how, using the Detroit water security crisis as an example: https://www.nbs.net//big-sustainability-challenges-need-br #WaterSecurity #UnitedNations #Cooperation #Partnerships

Learn 6 ways that corporate social responsibility activties actually improve financial performance. Based on research by Francesco Perrini, Angeloantonio Russo, Antonio Tencati, and Clodia Vurro (all from Università Bocconi) Research summary by Todd Green of Brock University.... https://www.nbs.net//improve-revenue-and-reduce-costs-thro

Stakeholder capitalism is replacing shareholder capitalism. Boards increasingly reward CEOs for CSR and punish them for a short-term focus on shareholder value. This according to research by Tima Bansal, Shoonchul Shin and Juyoung Lee of Ivey Business School. https://www.nbs.net/artic/stakeholder-capitalism-is-growing

What is sustainable marketing and how do you do it effectively? Find out from David Hardisty (UBC Sauder School of Business) and Alena Kuzniatsova (Orange Bird) https://www.nbs.net/articl/how-to-be-a-sustainable-marketer

What does a sustainable city look like? What does it mean to live and work there? Montreal’s largest borough or district is answering that question. François William Croteau, Arrondissement de Rosemont - La Petite-Patrie Louis Langelier, UQAM | Université du Québec à Montréal... https://www.nbs.net/articl/life-and-work-in-the-future-city