Nea Media

Some examples of copywriting include landing pages, small business websites, email marketing, online advertisements, product descriptions, magazine ads, and even cereal boxes. On the other hand, examples of projects that are not copywriting could include standard blog posts, informational and how-to guides, and fiction novels.

Some marketers make the mistake of simply setting an end goal of making so much in sales or in accomplishing a particular mission. Content goals must be more specific and measurable.

Focus on community, not only clients by building community you are building relationships that you can harvest in the future. Consider hosting events to bring your clients together not to sell but to help and do that relationship building marketing that can pay huge dividends.

Too many writers are earning measly pay on their blogging jobs, and that really bothers us. If you’re in that category, it’s time to move up and get paid to blog at fair rates. Even if you’re new to freelance writing, it’s not a good idea to fall into the habit of settling for low pay. Once you’ve got a portfolio with a few samples, there’s no reason you should be earning peanuts for your hard work.

What is content repurposing? By repurposing content, you refresh, transform, or recycle existing content. It works with a lot of formats: ads, blogs, data visualizations, infographics, videos, webinars, etc. Successful repurposing requires some imagination and practice, but it usually isn’t as labor-intensive as the original creation.