Nicholls Hospitality Marketing

Here is some good news! Six markets in the USA have reached a positive GOPPAR according to STR. Check out the link to see which ones. https://lnkd.in/gH3GNaR

Branding Personification Branding can in hospitality can tricky. One of the ways the tools to help develop your brand is to create a brand persona or to personify your brand. A brand personality is what your brand would look like or be like if it were a person. As an example, we can compare a dude ranch in Alberta with a boutique hotel in downtown Toronto. If the dude ranch were a person they would probably have calluses, wear jeans, cowboy boots and would have a more relaxe...d easy pace about their day and be very interested in nature. If the hotel in Toronto were a person they would probably be wearing designer fashions, their pace would be faster and their interests may be in arts and entertainment. By creating a brand persona you can start to define the images and the language that you would use in your promotional material, it will also help you to narrow in on your target market. By creating a clear image of your brand it will help you stay on track with your service offerings as well. As it is often said in business if you try to appeal to everyone your end up appealing to no one. NHM’s branding service https://bit.ly/31QWcHp #travel #Tourism #Hotels #restaurants #marketeing #nichollshospitalitymarketing #GTHA #ACTACanada #RestaurantsCanada

Branding Your Logo and Staying Relevant When was the last time you looked at your branding, I mean really looked at it? Your brand needs to reflect your business and where it fits in the current market environment. There are several different aspects to developing a brand and we will just take a look at one of them today, your logo. Thinking of your brand as a person can really help you determine if your brand needs an update. If flip through the pictures of your life you... can see how fashions have changed. The same is true or should be true about your business image and your logo. See how 21 various brands have changed their logo over time https://bit.ly/30QX3Z9. There is a lot more than just a logo to creating a strong brand. Find out more about how Nicholls Hospitality Marketing can help your branding https://bit.ly/31QWcHp #travel #Tourism #Hotels #restaurants #marketeing #nichollshospitalitymarketing #GTHA #ACTACanada #RestaurantsCanada

Social Media Service Recovery Plan Service failures occur and when they are online it can be intimidating but they don’t have to be IF you have a plan. Remember that a reasonable person reading your response can be more convinced to choose you if it is handled well, if it isn’t you have helped the reasonable person to choose your competitor. Respond... Ignoring the problem makes it worse and looks like you don’t care or aren’t aware. When you respond using the matrix above will help decide what content to include. Be Professional Be polite and respectful, even if they are not, take the high road and don’t let temporary negative emotions leave a permanent impression. Context People reading the negative content will need context, show those that are not aware of what happened. Remove the Comment If the person is swearing, the post can be removed. There are other criteria beyond searing to get a review removed, but a negative review, in general, is not one of them. To know what they are, become familiar with the platforms community guidelines to know if you should spend your time getting it taken down. #travel #Tourism #Hotels #restaurants #marketeing #nichollshospitalitymarketing #GTHA #ACTACanada #RestaurantsCanada

What a great night, I love what I get to do! Focus group for a client which included doing a blind taste test on various competitors pizzas. #restaurants #marketing #Restaurantmarketing #restaurantowner #CanadianRestaurantAssociation #haccap #RestaurantsCanada #ORMA #BCRFA #nichollshospitalitymarketing