Oceanone Design

Personas can be used to help identify where your target audience might be... The creation of a ‘person’ often cuts through some of the digital noise and allows you to truly recognise how messaging should be shaped. Here's how to create personas to skyrocket your marketing!

As a small business, the idea of putting a large amount of money into non-product advertising can be a daunting thought. After all, if the results aren't reflected in direct conversion and product sales, are they worth it at all? While specific product marketing and PPC certainly have their place in your overall marketing strategy, there are more things to focus on than simply pushing a small percentage of your audience to buy. Exposure is a vital element to consider in any business's marketing strategy. For small businesses, even more so. Limecube takes a look at why it's so important to budget for brand advertising, how exposure can greatly help your business, and why awareness is just as important to your brand as immediate sales. Read this article to find out more...

Jeff Bezos, one of the wealthiest people on the planet, who created one of the most successful and valuable companies on the planet, shared one of the principles he used to achieve those outcomes. Find out more via Daren.Blog

Need some inspiration for your webinar landing page? Check out these webinar landing page examples to learn how to maximize your conversions

Creating a landing page? Follow these landing page best practices to boost your conversions and get more customers.