Off The Lens Media

There's something EXTREMELY important I need to say __________ Hi everyone, Brayden here!... Last night I was creating content and through my research, I came across a startling question. Right now, this question is being searched over and over and over again online. Can digital marketing save my business? This question is extremely different from Does digital marketing work? We’re talking about saving someone's company, family, and employees. At first, I was excited to answer this question, but I'm going to be blunt with you - I'm scared. I'm scared for those that procrastinate and don't jump on trends for years and years, wondering if they work or not. I'm scared for the hundreds of thousands of businesses about to go under, and millions of people unemployed. I'm scared to see such amazing and impactful business owners having to sit down with their teams, and explain what’s going on. I'm scared for those who don't adapt. Here’s the thing: If you aren't using digital marketing to build a long term asset, start now. Notice how I said long term? That’s the catch. Digital Marketing can be an incredibly valuable tool, but only if you execute on it. Simple as that. Here’s a little analogy: Let's say you’re building your dream home, and you are awestruck at the thought of sitting on the deck with a coffee, enjoying the views and the fruits of your labour. But before you can do that, you need to draft blueprints, get permits, pour the foundation, etc. Building a foundation takes time, and if you skip over steps to rush into the framing process, the end result is going to be horrible. In fact, you’re likely going to have to restart the process which wastes incredible amounts of time, money, and energy. When we see companies trying new marketing tactics, paid ads, etc and they don’t work, they often give up and blame the advertising. We tried it for 2 months. We spent $4000.00 and got no return. But what really caused the failure? More than likely, It was the rushed work, wrong approach, and steps that were skipped when building the foundation. With all that being said, as business owners - you know that marketing is just the tip of the iceberg. A great product/service, an incredible team, ROI for your customers, and timely execution are just a few important aspects that can make or break your business. So, can digital marketing save your business? Go find out. Really? That’s your answer Brayden!? Yes because we both know what might happen to your business if you don’t adapt. #InThisTogether

COVID-19 has been a challenge for many businesses, but having a digital presence has been one way to increase exposure, connection, and sales. Recent data has shown that during the pandemic, online traffic has increased with Canadians spending on average 6 hours and 26 minutes online daily, increasing their exposure to brands. While physical browsing has been reduced, a social media presence is necessary, as almost 32% of users now look for brand information on social media.... Lastly, the opportunity for sales has shifted to e-commerce as online sales have increased by 110.8%. Information from StatsCan (2020), The Message (2021), and We are Social (2021).

We love serving our local communities! Check out #Harriston from above! Our work is made possible because of the individuals and families who have worked tirelessly on their businesses. Thank you to our awesome clients who include us in creating social media content, and developing advertising campaigns together. ... We look forward to what the future will bring. Drone Town

Ever wonder what results our clients get? In order to achieve the goal of increasing gym memberships, we created a 45-second video displaying their facilities. Even though we had a small budget of $175.71, in 7 days the video resulted in 380 Facebook page visits and 25 messaging conversions. If you’re wondering how we can help you accomplish your goals, send us a message!... Dynafit University

It's a bird? It's a plane? It's a drone carrying a sign? Last week we had the idea to take sign wars to the sky. On Saturday our team met in Listowel with our sign. Ron and Ben from UAV Tower Innovations helped us out with a drone big enough to hover our sign over top of Speedy Glass. ... A few moments after takeoff, we realized that the wind would be a problem and wouldn’t safely permit the plan. We let photoshop do the rest.

It’s a good idea to keep your eye on the sky! We took these photos for our client, Dynamic Millwrights, on-site during a video shoot. Photos of products, services, and your team, assist in building a long-term brand.... Dynamic Millwrights Inc.

There's something EXTREMELY important I need to say __________ Hi everyone, Brayden here!... Last night I was creating content and through my research, I came across a startling question. Right now, this question is being searched over and over and over again online. Can digital marketing save my business? This question is extremely different from Does digital marketing work? We’re talking about saving someone's company, family, and employees. At first, I was excited to answer this question, but I'm going to be blunt with you - I'm scared. I'm scared for those that procrastinate and don't jump on trends for years and years, wondering if they work or not. I'm scared for the hundreds of thousands of businesses about to go under, and millions of people unemployed. I'm scared to see such amazing and impactful business owners having to sit down with their teams, and explain what’s going on. I'm scared for those who don't adapt. Here’s the thing: If you aren't using digital marketing to build a long term asset, start now. Notice how I said long term? That’s the catch. Digital Marketing can be an incredibly valuable tool, but only if you execute on it. Simple as that. Here’s a little analogy: Let's say you’re building your dream home, and you are awestruck at the thought of sitting on the deck with a coffee, enjoying the views and the fruits of your labour. But before you can do that, you need to draft blueprints, get permits, pour the foundation, etc. Building a foundation takes time, and if you skip over steps to rush into the framing process, the end result is going to be horrible. In fact, you’re likely going to have to restart the process which wastes incredible amounts of time, money, and energy. When we see companies trying new marketing tactics, paid ads, etc and they don’t work, they often give up and blame the advertising. We tried it for 2 months. We spent $4000.00 and got no return. But what really caused the failure? More than likely, It was the rushed work, wrong approach, and steps that were skipped when building the foundation. With all that being said, as business owners - you know that marketing is just the tip of the iceberg. A great product/service, an incredible team, ROI for your customers, and timely execution are just a few important aspects that can make or break your business. So, can digital marketing save your business? Go find out. Really? That’s your answer Brayden!? Yes because we both know what might happen to your business if you don’t adapt. #InThisTogether

Whether you define community as your friends and neighbours, your team and employees, or the culture you create, we aim to build it with you. At Off The Lens, our vision is a world where business is a tool to build community. Contact us today to learn how we can take your companies marketing and community to the next level!

There’s only one thing in our lives that we can’t get back. That’s time. The unique thing about it, is that time can work for you or against you. It can have a negative or insanely positive affect in our lives and daily work flow. ... As a business owner, you understand that time is more valuable than money itself. You understand that time can dictate what happens in the day to day so we need to use it wisely. You understand that growing a company, a team and your following takes energy, time and other valuable resources. Here at Off The Lens, we accelerate the growth process using strategic content that we create and post on your behalf. This not only saves time every day, but it speeds up the growth process and can contribute to saving years of work, money and time. Our goal isn’t just to deliver a great service, or to help your company succeed. Our goal is to deliver the best experience possible and help develop your long term asset, all while building relationships and the communities around us.

We are excited and honoured to be apart of such an important initiative! The stories that were captured are real, and make us think differently about situations and people in the communities around us. Mental health shouldn’t be a taboo subject, and The Farmers Toolbox is here to change that. ... Check out The Farmers Toolbox here: https://www.thefarmerstoolbox.com/

Chaos. 2020 has been a real eye opener for businesses across the world. Lessons have been learned in adaptation, finances and the list goes on. With all of the uncertainty, how can you be sure your business is stable and will continue to grow? First off, if you haven’t already went all in on digital, you are 100% missing out.... A business ensures growth by analyzing data and numbers. These should be analyzed regularly. Where do these numbers come from? Sales, reach, clicks, etc - all can be tracked natively on all social media pages and paid ad platforms. Many business don’t know where their sales are coming from and will continue to use old marketing strategies because that’s what worked in the past. If you’re in a public place, look around you. Chances are most people have their phone in their hand or in their face. With millions of people constantly engaging with online ads everyday, make sure you’re not left behind. Adapt to survive, and cut the guess work.

If you can dream it, you can achieve it! Drones are cool and all but this looks pretty enticing. #Photoshop

The Upper Queen’s Park in #Stratford from the sky. We love being a part of such an amazing community! Photo credit : @drone.town