Omni-channel Technologies
330 Bay Street Suite 820 M5H 2S8 Toronto, ON, Canada

Interesting perspective of shopping in the future. We could not agree more and the omni-channel consumer is the key.

Here are three that catch your attention if you understand the importance of the omni-channel customer. 4 out of 5 consumers use smartphones to shop. This should surprise no one. Mobile users are shoppers and smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to tho...se that check in using Foursquare, Yelp or Facebook. 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. This same stat was less than 10% in 2002. That’s mind-boggling growth in just over 10 years. Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online. This type of behaviour will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 70% of mobile searches lead to online action within an hour. Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. Why? Mobile users are on the go. When you’re browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. Mobile searchers are buyers, assuming you can meet their needs. http://www.convinceandconvert.com//7-mobile-marketing-st/

Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. (Heidi Cohen) Mobile ads perform 4-5 times better than online ads. (iMedia Connection) Read more at http://www.business2community.com//21-vital-mobile-marketi

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