Optimo

This is what organic growth looks like! We started this blog at the beginning of 2020 in a competitive niche (parenting/kids). Using targeted blog posts and technical SEO we increased the traffic from 0 to over 500 page views per day! No social media, no outreach, and no ads - pure On-site SEO.... https://optimoseo.ca/

This is what organic growth looks like! We started this blog at the beginning of 2020 in a competitive niche (parenting/kids). Using targeted blog posts and technical SEO we increased the traffic from 0 to over 500 page views per day! No social media, no outreach, and no ads - pure On-site SEO.... https://optimoseo.ca/

Local Businesses need an Optimized Google My Business listing in order to show up in Google Maps results. Today more than ever, your customers are going online and searching for your local services or products. If they can’t find you they will go with your competitor. Here are some impressive stats about how consumers search for local businesses:... 92% of people are using Google for local searches 82% of consumers don’t have a company in mind when they search for a local service 64% of people looking for local businesses use a search engine before choosing one 78% of local searches on mobile devices lead to a customer making a purchase within 24hrs When Google decides that a search is meant for local services/products (with or without a location modifier such as near me or in Montreal), they will serve up what’s called the map 3 pack (see picture below). These are the 3 best results for your search according to Google. Keep in mind these are NOT the company’s websites; they are Google My Business listings. Why are these businesses being shown and not yours? That's because Google has assessed that they are the most relevant, prominent and authoritative results for that specific search. There are many factors that contribute to ranking on the top 3 and Optimo can help set up a strategy to grow your local online presence. Contact us to find out more! https://optimoseo.ca/

Local Businesses need an Optimized Google My Business listing in order to show up in Google Maps results. Today more than ever, your customers are going online and searching for your local services or products. If they can’t find you they will go with your competitor. Here are some impressive stats about how consumers search for local businesses:... 92% of people are using Google for local searches 82% of consumers don’t have a company in mind when they search for a local service 64% of people looking for local businesses use a search engine before choosing one 78% of local searches on mobile devices lead to a customer making a purchase within 24hrs When Google decides that a search is meant for local services/products (with or without a location modifier such as near me or in Montreal), they will serve up what’s called the map 3 pack (see picture below). These are the 3 best results for your search according to Google. Keep in mind these are NOT the company’s websites; they are Google My Business listings. Why are these businesses being shown and not yours? That's because Google has assessed that they are the most relevant, prominent and authoritative results for that specific search. There are many factors that contribute to ranking on the top 3 and Optimo can help set up a strategy to grow your local online presence. Contact us to find out more! https://optimoseo.ca/

Headings are not styling elements! The more websites I come across, the more I see people using headings as styling elements - gahhh! Headings are not meant just for style, they should be used to structure your article, blog post or webpage. ... Search engines and humans LOVE a well-structured article. People love it because nowadays we mostly scan articles until we find the section that interests us the most. If your article is well structured, it’s very easy for someone to quickly scan and find the information they are looking for. Search engines use headings to figure out what your article or webpage is about and assign importance to the phrases and words. H1 is more important than H2 which is more important than H3 and so on For example, your heading structure could look like this if you’re writing about ballet shoes(https://yoast.com/how-to-use-headings-on-your-site/) H1: Ballet shoes are awesome H2: Why we think ballet shoes are awesome H3: They don’t just come in pink! H3: You can use them for more than just dancing H3: They might be less expensive than you think H2: Where should you buy your ballet shoes? H3: The 10 best ballet equipment websites H3: Our favorite local dancing shops https://optimoseo.ca/ #SEO #searchengineoptimization #localSEO #SEOagency #headings

Headings are not styling elements! The more websites I come across, the more I see people using headings as styling elements - gahhh! Headings are not meant just for style, they should be used to structure your article, blog post or webpage. ... Search engines and humans LOVE a well-structured article. People love it because nowadays we mostly scan articles until we find the section that interests us the most. If your article is well structured, it’s very easy for someone to quickly scan and find the information they are looking for. Search engines use headings to figure out what your article or webpage is about and assign importance to the phrases and words. H1 is more important than H2 which is more important than H3 and so on For example, your heading structure could look like this if you’re writing about ballet shoes(https://yoast.com/how-to-use-headings-on-your-site/) H1: Ballet shoes are awesome H2: Why we think ballet shoes are awesome H3: They don’t just come in pink! H3: You can use them for more than just dancing H3: They might be less expensive than you think H2: Where should you buy your ballet shoes? H3: The 10 best ballet equipment websites H3: Our favorite local dancing shops https://optimoseo.ca/ #SEO #searchengineoptimization #localSEO #SEOagency #headings

Google Search vs Siri??? Have you noticed that Google is the default search engine on your iPhone and other iDevices? That doesn’t come cheap for Google and it may be coming to an end soon. In exchange for this privileged access to Apple’s massive consumer base, Google pays Apple billions of dollars in advertising revenue each year, with public estimates ranging around $812 billion. The revenues Google shares with Apple make up approximately 1520 percent of Apple’s worldwi...de net income. When it comes to search engines, Google is way ahead of the competition in every way. By some accounts, Google has over 90% of the search market which leaves the other 10% to be split between Bing, Yahoo, Baidu, DuckDuckGo and a few others. That’s as close to a monopoly as it comes, and that’s why we always focus our SEO efforts on Google first. That said, competition is always good so I welcome Apple to enter the search engine market and put some pressure on big G in the years to come. If anyone can compete with Google it’s Apple. It will certainly make for an interesting battle of the tech giants! Do you think Apple should come out with their own search engine to compete with Google? https://optimoseo.ca/ #SEO #searchengineoptimization #localSEO #google #apple https://searchengineland.com/does-the-google-antitrust-case

Google Search vs Siri??? Have you noticed that Google is the default search engine on your iPhone and other iDevices? That doesn’t come cheap for Google and it may be coming to an end soon. In exchange for this privileged access to Apple’s massive consumer base, Google pays Apple billions of dollars in advertising revenue each year, with public estimates ranging around $812 billion. The revenues Google shares with Apple make up approximately 1520 percent of Apple’s worldwi...de net income. When it comes to search engines, Google is way ahead of the competition in every way. By some accounts, Google has over 90% of the search market which leaves the other 10% to be split between Bing, Yahoo, Baidu, DuckDuckGo and a few others. That’s as close to a monopoly as it comes, and that’s why we always focus our SEO efforts on Google first. That said, competition is always good so I welcome Apple to enter the search engine market and put some pressure on big G in the years to come. If anyone can compete with Google it’s Apple. It will certainly make for an interesting battle of the tech giants! Do you think Apple should come out with their own search engine to compete with Google? https://optimoseo.ca/ #SEO #searchengineoptimization #localSEO #google #apple https://searchengineland.com/does-the-google-antitrust-case

Great news out of Ottawa today for Canadian Small and Medium Enterprises (SMEs)! The CanExport funding program has been updated to include services such as.... you guessed it - SEO! Small business owners can now apply for funding from the Canadian government of up to $75,000 for various services in order to grow your online business internationally!... Check out the links below to find out more: https://www.tradecommissioner.gc.ca//c/sme-pme/index.aspx https://www.canada.ca//minister-ng-announces-new-measures-

Great news out of Ottawa today for Canadian Small and Medium Enterprises (SMEs)! The CanExport funding program has been updated to include services such as.... you guessed it - SEO! Small business owners can now apply for funding from the Canadian government of up to $75,000 for various services in order to grow your online business internationally!... Check out the links below to find out more: https://www.tradecommissioner.gc.ca//c/sme-pme/index.aspx https://www.canada.ca//minister-ng-announces-new-measures-