Oxygen Public Relations

ATTN: SMALL BUSINESS OWNERS AND ENTREPRENEURS You don't NEED a social media manager. You NEED the Success on Social Workshop. There's less than 24 hours left to register for this intensive zoom workshop and we’ve knocked the price down to just $47for today only!!! ... What’s this? Tomorrow, Sunday, January 24th I’ll be hosting a virtual workshop from 1-4pm PST all about establishing and growing your small business on Facebook and Instagram. This workshop is perfect for: Small business owners that see the power of social media in generating profit but can’t afford the initial investment of a social media manager. Virtual assistants who are looking to start managing social accounts for some extra $$$. I charge $600 a month for what I’m going to show you to do in these 3 hours! Artists, hobbyists, and other creatives looking to turn their passion projects into profitable side hustles but are worried about how much time and energy social media would take away from their passions. Don’t worry, I’m going to show you how to get this all done with minimal screen time. ***** This is not some cheesy pitch fest webinar. We’re going to be going into strategy and tangible tactics that you can implement right away. We’ll be going into specific examples relevant to the businesses of the attendees and taking Q and As at the end, so you leave feeling confident. AND there will be NO sales pitch at the end, promise! A little about me: I’m a certified teacher and mompreneur with two of my own businesses. I love gardening, days at the beach with my kiddos, and helping other people increase their revenue through social media engagement. ********** To register with the discounted price of $47 click here: https://checkout.square.site/buy/ISVDECOSCVCTWQ6LKFQAE4FW For specific information check out the Facebook event: https://www.facebook.com/events/1064730947308502 ****** Can’t make it live? All registrants get the replay! Not interested but know someone who might be? Sharing is caring - send this post to them. At $47, this workshop could save them $100s if not $1000s in other courses or social media management fees. Have questions? Send me direct message and I’ll get back to you, promise! Discount can not be retroactively applied.

How to use hashtags on Facebook!

You KNOW something is important when Instagram puts it in the forefront.

Want to know how I use Instagram to find local businesses to partner with? Watch this!

I am so excited about 2021! Clients are seeing solid growth. My Facebook group for Female Entrepreneurs has seen an influx of over 50 new members since the new year. The Success on Social Workshop is coming January 24th. Link in bio.... An online course is in the works. So. much. goodness! What’s one of your wins so far in 2021? What’s got you HYPED? _____ #2021 #winningmindset #readysetgoal #workinprogress #onlinecourse #onlinecoursecreators #facebookhelp #instagramhelp #instagramtip #instagramtipsandtricks #socialmediamanagers #lovewhatyoudo #bossmom #ceomom #bossbabemovement #fempreneur #westvan #northvan #vancouverisland #victoriabccanada #nanaimo #courtenay #comoxvalley #campbellriver

Sometimes people just want to know what your brand believes in... build a relationship by posting quotes from people in your biz or in the same field. If you are on the bold side, throw in some quotes that represent your company’s political beliefs... this can polarize your audience but it can also better define your ideal client and ensure that your followers are ones that will actually buy from you. _____ #instagramhelp #socialmediamanager #communicationsspecialist #psychologyfacts #smallbusinesshelp #supportsmallbusinessess #beautifulbritishcolumbia #mompreneur #momlife #workfromhomemom #bloggermom #solopreneurlife #comox #comoxbc #cumberlandbc #courtenaybc #campbellriver #nanaimobc #victoriabccanada

I give the same answer to everyone who asks how to get people to interact with their content (you know, like it, comment on it, save it, or even share it). You don’t need to post crazy perfect content all the time to gain a LOYAL following. You need the basics: Content that your audience WANTS - tips, tricks, insights into your offerings, info about YOU and how they can relate to you vs a competitor.... Photos that accurately reflect your content - don’t try to red herring your clients, they hate that sh%t and will actively avoid your business as a result. Engagement tactics in each post. This can come in the form of a CTA, poll, question to answer, or a giveaway with specific requirements. That’s the basics. People want to know you and they want to know you care about them. This is pretty fundamental for any relationship to blossom, so keep that in mind the next time you draft up your SM calendar and you may notice a serious increase in your overall engagement.

If you haven’t heard (or seen), yet... Instagram has released its new function: Reels. Reels are similar to stories but rather than share highlights of your work, they are more for entertainment, for fun rather than showcasing. If you are a TikTok user, you may notice some similarities.... Curious about reels and want to learn how to use them? I highly recommend this video. https://youtu.be/mn2l4gKjSb8

Do you offer services? Quotes are a great way to relate to your potential leads - they make you seem thoughtful, human.

There are SO MANY ways businesses can increase revenue online and not all of them involve drop shipping products... Create a Facebook Shop: this is basically a virtual version of your brick and mortar store with almost no additional cost, and the best part is, once your online catalogue is set up to synch with your in-person inventory, it is super easy to update. Voila, you have more than doubled your sales potential! Create an e-product related to your traditional serv...ices, such as a manual template, how-to-guide, or online course that your clients can purchase from a bio link. Offer consults over Facebook calls. Now more than ever, people are reaching out to connect, especially to improve their lifestyle, so if you offer a service that enhances someone’s overall wellbeing or way of life, then consultations can be an additional revenue stream for your business. If you’re an interior designer, for example, you could offer 1:1 video consults where clients come to you for advice on certain projects and you charge by the minute or hour to walk (virtually) through their ideas on location and provide personalized suggestions for their space. There are so many ways you can increase your sales right now, you just might need some help sorting it out because the possibilities are overwhelmingly endless. That’s where I come in! If you’re excited to get online but you don’t know where to start, or you are curious about what OTHER possibilities await you, feel free to reach out and book a strategic planning session and I promise, you will leave with multiple new revenue streams to explore, tactics to implement, and tons of excitement to get going! Sessions are booked at $90 per hour but offer limitless potential, so when you’re ready, send me a DM or comment below.

Having a million followers in Instagram is nice, but having an engaged audience is more likely going to make you money. How do you know if your posts are engaging? There are several ways to do this, but I’ll tell you the easiest one... Check out your insights. ... Add together the likes and comments on your post and divide it by your total reach (number of folks who have seen your post), and multiply that by 100. For this post, that equation would look like: 172 likes + 17 comments = 189 interactions / 720 reached = .2625 * 100 = 26. This post had an engagement rate of 26%, which means that over 1 in 4 people who saw it felt compelled to comment or like it. That is GREAT. Accounts under 10,000 followers are considered engaging when they consistently have content with an engagement rate over 10%. When they go above 10,000 followers, that number get smaller, to 5%, and once you get over 100,000 followers, a good engagement rate is anywhere from 1.5% plus. So, if you’ve ever wondered if your content is good, I challenge you to take your last three posts, check your analytics, and run this simple calculation. If you’re not creating engaging content, you’re likely also not making money on Instagram. If that’s the case, feel free to contact me for a strategic planning session so you can start monetizing your social media.

What is this? It’s a picture of a carrot. Yes, a picture of a carrot that got over 1100 likes in less than two days (click on the photo to view the #s). When is the last time your content got that much attention? I know the last time I posted to my personal page, I basically got crickets... so, what’s the secret here?!... You need to know your audience and what THEY love, not what YOU think they love. In this case, the post was made to a gardening group, in which a lot of folks post about their disappointing harvests, so I knew a post about a teeny carrot would get some laughs! A lot of business owners think they know what their clients want and need without ever asking the clients, and their media (as a result) gets little to no response. So, I challenge you: reach out to a client this week and ask them which services of yours they have enjoyed and see as necessary. Then, *here’s the scary part* ask them what services you could offer that would be of interest that you do not currently have on your list of services. You might be surprised by the feedback!

People spend, on average, up to 9 hours a day on their cellphones, and a lot of that is spent scrolling through tons and TONS of ads and content, so how often are you posting? How often is your audience seeing YOU? Once a day? Once a week? How long will the purchase experience take with that schedule? ... Stop waiting so long for new clients! Contact me for a strategic marketing consultation & let’s get clients calling you sooner!

One of my favourite parts of helping people with their social media is curating advertisement graphics. Check out this salon inspired image! ____ #adgraphics #smallbusinessowner #salonsofbc #smallbusinessbc #canadianbusiness #vancityfeature #vancouverisland #ybl #yqq #rivercity #bossmom #mompreneur #aesthetic #kingfisher #painterslodgeresort #ohspa #tighnamara

I may not be able to save your life, but I can help you save your business... almost the same thing, right dad?

Social media... in the time of Pandemics, these platforms are going to be the forefront of your business... your audience’s first interaction with you. And, with so many platforms out there, it can be SO confusing AND time consuming to make sure you are on the right platforms to capture qualified leads and buyers. Need help developing a strategic plan to help simplify your online presence and still make sales? Let me know! ... Strategic planning sessions are $90 Canadian per hour. In these sessions, we can review a myriad of topics that you feel are most important to your business, including: - e-commerce - social media presence - revenue development - sales funnel development and integration and MORE... Or, you know, you can keep sitting on the couch watching Netflix alone and writing half-assed notes that never turn into money making action... _____ #teamworkmakesthedreamwork #publicrelationsagency #salesfunnel #ecommercebusiness #ecommercetips #secondopinion #brainstorm #businessowner #smallbusinessesbc #vancouverisland #victoriabc #nanaimo #comoxvalley #comox #cumberlandbc #campbellriver #yyj #yvr #yqq #weareyqq

With a large percentage of the world being at home, trying to stay connected via social media platforms, now is a great time to focus on engaging content and communicative tactics to grow your account authentically. Remember, once you hit 10k followers, IG allows you to put product links in your posts hello sales funnel! Interested in learning how to grow your account by up to 500 new followers a week? ... Send me a private message with your name and email address and I will send you info on my upcoming classes.