Paula Skaper

Note to self, next time hubby suggests a ‘walk’ on a beautiful day, confirm route and distance before selecting footwear. I survived the adventure, sadly my wedge heels succumbed at the halfway point. That’s one way to get a new pair of sandals :)

Sunday afternoon with nothing to do but create awesomeness! #feelinggrateful #entrepreneurlife #entrepreneurmindset #marketingplan

If you have to leave be through a pandemic, gotta be greatful for views like this and sunny weather.

Happy St. Patrick’s Day!

Love this quote - I love doing a vision board for my year but #this is why most vision board workshops leave me a little flat. They stop at the halfway mark. A vision with no plan is like showing a picture to a blind man. #Repost @genesis_dorsey

This is so true - we all get to choose if we’re going to repeat the traumas of our past. Choosing to heel takes work but it’s so damn freeing to let it all float away! #Repost @theintimacyauthority with @get_repost Pain travels through family lines until someone is ready to heal it in themselves. By going through the agony of healing, you no longer pass the poison chalice onto the generations that follow. ... It is incredibly important and sacred work. See more

A good friend puts it this way - marketing gets the girls to the party, but it’s up to sales to ask them to dance. Political correctness aside, it’s the simplest explanation I’ve ever heard. But for clarity I am loving eVision Media’s plain speaking feed these days. #Repost @susan.evisionmedia with @get_repost... Many business owners seem confused over the difference between marketing and selling. Both are important but serve different roles. . The purpose of marketing is to build visibility and relationships with potential customers. Activities like blogging, social media, webinars, and newsletters etc. The goal is to keep regular and consistent contact with potential buyers, which allows you to stay top of mind for when they are ready to buy. . Sales activities on the other hand are designed to directly elicit a sale. For instance you may write an email marketing campaign that directly guides the audience to a buying decision. An example of this is buying a Facebook boosted post or Google Adwords advertising that takes leads directly to a sales page. . Are you creating a healthy mix of marketing and sales activities that build relationships with prospects while effectively driving sales? See more

So this randomly showed up in my feed today. ..

May you have the happiest of days and may the year ahead see you step fully into your unique brilliance. Poet, philosopher, artist, fashionista and entrepreneur - you inspire me every day and I look forward to standing on the sidelines and watching you blossom for decades to come. Je t’aime beaucoup ma petite Chou