Pidgeon Social

Back in 2017, Justin gave this marketing talk on how "Attention is Now Democratized" and businesses need to become their own content company. What a WILD ride since then as Justin and Greg used content to start an International Moose War that was in the New York Times and on Stephen Colbert, are close to convincing Saskatchewan to adopt the Vegas Golden Knights, had the CEO of Uber (and 11 million other people) watch our Rural Uber video, worked with Facebook's Live teama, and delivered Experience Regina t-shirts to Jimmy Fallon's studio on a private tour.

We agree that Video is KING when it comes to social. The problem is, if you do it wrong, you waste waayyyyy more resources:

This whole "Influencer Marketing" thing is a VERY interesting space. But getting to work on both sides of it, here's some thoughts from Greg on when a big, national corporation HATED the piece of content we did for them. And why they're not helping themselves.

It's less than two weeks away from our Social Media Mastermind! We've only got a few spots left and if you guys know Regina, you know people are going to try and cram in at the last minute. Grab a ticket and let's talk about the recent Facebook algorithm changes, why they don't really matter, and how to create content that people WANT to consume.

Yes, Facebook is making changes. No, it doesn't change how you should approach content here. But you'll notice a difference in your organic reach that actually has zero impact.