Plexus Media
77 King St W #2905 M5K 1H1 Toronto, ON, Canada

Wealthsimple's Ben Reeves breaks down how Reddit drove up the GameStock price. Our Spectrum program has relationships with over 340 online investing and trading communities. Let us help you raise awareness for your #investment opportunity and add #digital to your investor relations strategy.

It is imperative for investor marketing to harness data and know the value of analytics because as we know, the price of perfect information is quite high. Here are our top four reasons to use data and analytics for your investor marketing strategy:

Nearly every major media and entertainment company is pouring lots of cash into launching podcasts. But many of them aren't making big money at least not yet. As is the case with most new technologies, consumer adoption has outpaced monetization. Message us to discuss a digital strategy that works for your investor relations strategy.... https://buff.ly/3t0oufa See more

Are you watching the psychedelics boom? What to know about the major public psychedelics companies, including a guide to their business models and when they expect to sell medications.

5 US states could pass significant cannabis reforms this year, providing for additional opportunities and potentially hundreds of millions of dollars in new sales. We have worked with cannabis Reg A+, pre IPO and public companies to help with support their capital raise. Let’s work together!

High trading volumes are taking down popular online brokerages like Robinhood and TD Ameritrade with outages reported for many users. How do you reach this untapped market of investor? Check out our investor marketing program for more information.

Data released from Germany has revealed that medical cannabis imports increased by 16% in Q1 and a further 32% in Q2 of 2020, highlighting a major increase in demand. We have run investor marketing campaigns in Germany and Europe for clients. It’s a growing market of cannabis retail investor. Message us to discuss implementing a European campaign for your offering.

There hasn’t been as much disruption in the retail market since the SEC deregulated discount brokerages in 1975. The power of Robinhood democratized finance has been unleashed. The discount brokerages are also seeing unprecedented daily average revenue trades and new accounts. Read about what it means for investor marketing and investor relations in our blog post. https://buff.ly/3hSCAIV

Looks like another country is set to legalize cannabis! New Zealand is the next country to fight the prohibition of cannabis. Since 2016, Plexus has been the leader in cannabis investor marketing. Contact us to support your capital raising efforts.

Benn Eifert, Chief Investment Officer of hedge fund QVR Advisors, estimates the strategies pursued by institutions like have a minimal effect on market volatility but the real power lies with day traders buying enormous amounts of call options on tech stocks, which have created a virtuous hedging and buying cycle pushing stocks upwards. Our Spectrum program has a network of 340+ online investing and trading communities. Contact us for a customized investor marketing program targeting an untapped market of day traders.

Robinhood's merry traders are moving markets: Certain stocks have become favorites, swinging wildly on a daily basis. For the first time ever, according to Goldman Sachs, options speculators like the ones Robinhood has cultivated have caused single-stock option-trading volumes to eclipse common-stock trading volumes, surging an unprecedented 129% this year. We can no longer ignore the value of the retail investor. Contact us to reach an untapped market of investor.

Running a business is difficult in itself but it’s exhausting to also juggle raising capital. You can’t do it all by yourself and you shouldn’t be trying to. Financial experts agree that entrepreneurs should think about raising money before they think they need to. Have you considered #raisingcapital with Regulation A+? Our complete guide looks at: *When Tier 2 or Tier 1 can be appropriate... *The people you will need along the way - roles and responsibilities * A step by step process - when to engage each provider, what they are going to need to do, and in what order *Best practise to ensure your raise is a success Download our guide for more information.

Each investor has a different profile and therefore a different journey, and each will require different tactics to make contact with to start the investor journey together. Since 2016, we have been perfecting our investor lead generation funnels and have 16 different characteristics that we look at. Let’s chat about itmessage us today!

We don’t promise that our digital tactics will affect #stock price, but sometimes raising awareness through investor marketing tends to do just that. @Clean Air Metals is a great example of how generating awareness about a stock with the right story to an audience of millions tends to generate buying opportunities. Download our case study and learn how we exceeded expectations and reached 3.2 million+ potential retail investors and the #stock rose 35% in just 30 days.

The Gold rush has begun! Are you a mining company with great potential but having trouble getting eyeballs on your #stock? We can help! Message us about our Investor Marketing program for mining.

Investor marketing for cannabis companies poses some very unique obstacles because of differing regulations. We help cannabis companies generate awareness for their stock and create an investor following through social media. Through active shareholder and investor engagement, we generated 2500+ potential retail investor leads and average growth of 1726% on investor-facing social media. Download our case study to learn more about how we use social media to create an investor following for cannabis.

Most professionals are finding it more difficult to create meaningful connections and relationships virtually. One generation has been creating relationships online from the beginning. We need to think about the future from their perspective and not from previous generations. This applies to investing. New investor behaviour is rendering tractional IR tactics moot. Connect with the next generation of investors in their preferred mode of communicationonline. We have relationships with 340+ investing and trading groups and financial forums. Check out our Spectrum proprietary program for more information:

When we create retail investor lead funnels for our clients, we capture information of interested investors for the clients to follow up with. Oftentimes, clients ask us to just send the leads to the IR section of their website - and in most cases, we say no. Our experience & $16M+ media buy have proven: it is critical to conversion to keep the investor on the platform that they are on to capture the maximum potential leads. Stock A buys $100 of Google ads that sends investor...s to the corporate website: gets 100 clicks, 2 leads. Stock B has the same offering. They instead leverage the traffic of the platform the ad is on and capture leads using a native form - optimized for the platform to auto-populate the user's basic information, saving time and effort. Typically increasing conversion by ~40%. Stock B also ensures the form keeps the investors journey consistent, increasing conversions by ~20%. Having less fields to fill in, ~10%. A strong call-to-action, ~20%. Some great designs, ~40% etc. So, while Stock A gets 2 investor leads, i.e. $50 cost-per-lead (CPL), Stock B gets 6-- 3x more leads and pays ~$15 CPL. Same offering, same Google ads. Do you see that both companies could spend the same $100k on investor marketing yet one end up with 2,000 potential investor leads, the other 6,000? Yet EXACTLY the same idea. For 4+ years we have been perfecting our retail investor lead generation funnels. Clients come to us because we know how to create campaigns for their target audience and put them in front of 14.8 potential retail investors.

First cannabis, then psychedelics, now video games! The first video game-based treatment for attention deficit hyperactivity disorder (ADHD) has been approved by the US Food and Drug Administration (FDA).

Here's how our clients raise awareness of their news in an innovative way, increase shareholder and potential investor engagement, and stand out from the crowd using video press releases.

Humans are drawn to gambling, whether it's picking stocks or playing slots. It’s no surprise that e-sports and online trading are booming. Gambling expert Dr. Luke Clark explains how this is a feature, not a bug, in our wiring. Via our friends at Wealthsimple

What are the implications of not embracing digital? The retail industry is a great example. Brick and mortar stores not embracing change or adapting to what is not at their core means not evolving with their consumer and losing relevance. What about your capital raising or investor relations strategy? Are you embracing digital tactics and keeping up with your investor target market? Contact us to discuss a strategy for you.

Seems like cannabis edibles are finding their footing. Pandemic anxiety and mounting concerns about vaping have helped shift sales of cannabis products. Did you see this coming so soon? Comment below, we would love to hear your thoughts!