Plum Creative Works
446 Newfoundland Dr A1A 4G7 St. John's, Newfoundland and Labrador, NL, Canada

Today is Global Accessibility Awareness Day! Did you notice anything odd about this graphic? For people with different types of colour blindness, the text can be very difficult to read Whether it's a visual, hearing, motor, or cognitive impairment, there are many people that do not have access to a first-rate digital experience on the web. With digital access and inclusion being more important than ever, let’s all do our part to shine a light on digital access and inclusi...on for people with disabilities, so that each person has the access they deserve #GlobalAccessibilityAwarenessDay #GAAD

Who’s excited for summer adventures? With the weather warming up, I know we are! With the rise of #staycation and exploring close to home, where are you planning to go this summer? Whether it's a weekend getaway to a cabin or a long stay across the province, we want to know where you’re excited to go! Comment a place you want to visit this summer

Our #ClientOfTheMonth holds a special place in our heart! Reflective Marketing has been a client since soon after they opened 6 years ago. What started as an informal mentorship has grown into a close collaborative relationship. We have helped Reflective to not only expand and grow, but to become one of the leading social media agencies in the province. We helped with nearly all aspects of the Reflective Marketing brand, as well as regularly provide any support and mainte...nance. When Reflective wanted a bright, modern new brand to match their vibrant and innovative personality, we worked closely to make that happen. We worked with the Reflective team to plan, design, and create a completely new brand, an innovative website, and some great new collateral materials, including signage, swag, and more! Reflective Marketing’s new brand and website have been extremely well-received for its modern design and fun colours to match their personality. We can’t wait to see what they’ll do next!

#FruitForThought For consumers, video is the #1 most memorable type of content from brands! Now more than ever, video is proving to be a powerful tool of any marketing strategy Why is video so effective? Because showing is more powerful than telling. Video is easier to consume, widely accessible, and helps to better showcase a brand’s personality and build relationships A great video is engaging, entertaining, visually appealing, and educational. ... Can you recall a memorable video made by a business? Describe it in the comments!

Marketing Tip: Consistency is Key There are many factors that contribute to a brand’s success, but one of the most important is content consistency. From social media posts, to website copy, to responding to customers, and more, your content needs to stay consistent! Consistency is about having the same voice, tone, style, and appearance across everything that your business does. This will allow your business to build credibility and recognition among consumers. It will a...lso help people to trust your brand, since your business has a uniform presence. A great way to create a consistent brand is by having a brand style guide! This will help you figure out what you want your brand to look and feel like, and stick to it. Another way to maintain consistency is to regularly schedule your content. By publishing content regularly throughout the week, you can better develop a relationship with consumers and engage with them. What’s one brand you follow that has great consistency?

Want more people to comment, like, save, and share your social media posts, but you’re not sure how? Check out these great tips for engagement! Social media engagement is vital for your business, as the more engagement you get on a post, the more likely it is that it will be shown to more people. And the more people who see your engaging content, the more likely they’ll take action on it. To get more interactions on social media, you should: ... Use engagement prompts, such as asking a question or commenting something specific Speak to things your target audience likes or is interested in Design posts around specific days or current events, such as a holiday or trend Plan posts people will save or share Show off your workplace or process to create behind-the-scenes content Incorporate humour into your posts Go live on platforms that have that feature What’s your favourite way to engage people on social media? Learn more here: https://www.socialmediaexaminer.com/7-ways-to-improve-face/

Our #ClientOfTheMonth is Indigena Skincare! When we heard that this all-natural beauty brand from right here at home were looking for assistance with their branding, we couldn’t help but jump at the chance! We worked closely with the Indigenia team to not only flush out their brand identity but create packaging, signage, and social media that represented them and their values clearly. In the end, all of their materials and branding came together to create a seamless appeara...nce worthy of the name. Staying fresh is always better. Check out their website at

if you're a business owner, do a search for your business. Is your website at the top of the list? If not, then only a fraction of your customer base will actually find you because only a fraction of people ever go beyond page 1 of their search engine results. Learn more about our services at https://buff.ly/395IyDj !

Did you know that anxiety and depression cost the global economy $1 trillion annually in lost productivity? #MentalHealthMoment

We wouldn't be us without our clients! That's why we want to give a #ClientOfTheMonth shoutout to an amazing organization we had the opportunity to work with: End Homelessness St. John's We worked hard with shareholders to help kickstart this crucial initiative- providing a stunning brand and a series of materials that the organization was extremely pleased to use for their collaborative, multi-year campaign and funding initiatives.

Happy birthday to ... US! Today is Plum Creative Works' 22nd Anniversary of being in business! We are so proud of the work we've accomplished over the past two decades.