Cabel McElderry Fitness Business Consultant

One of the first books every self-employed/business owner should read!

Why did you start your business in the first place? It wasn't because of some promotion, offer, etc. I think for most it was a realization they were solving a problem for others (usually because others are asking you how to do or get what you have.) Does your marketing now line up with where your story began?

Money management is a pain point for so many (and most will never admit it) if you haven't read this you should (and make your kids read it too!)

I'm shocked at how many small business owners don't know their numbers, don't have their accounting records up-to-date, are not saving for taxes, and make day to day decisions based on their bank balance. It's no wonder the failure rate is so high. Now if you read that and this sounds like you, I implore you, ask for help. One thing is for certain, this stuff isn't easy to learn and my post secondary education did nothing really to make it easier, but the people you serve need you and you can learn this. Comment, send me a message or reach out to someone you trust but please don't continue the way you are.

With so many friends and colleagues all over the world I feel fortunate, as though it's a requirement to celebrate this most important holiday of the year twice! Here's to round one, here's to all of you, thank you so much for the impact you have had on mine and my family's life, I truly appreciate you all! Happy Thanksgiving!