Proof

Wondering if your ads are resonating with your target audience?! Check this out! A great starting point is looking at your CTRs (click through rates) to understand how many people are seeing your ads vs. how many people are actually clicking on your ads. If your CTR is high (Facebook average is approximately 0.8%-1.0%), it means you’re doing a good job targeting the right people, with the right message, at the right time, in the right channel. But if it’s low, you likely need... to tweak your targeting, switch up the benefits messaging or creative, or try a new channel altogether. To figure out where you’ve got things right or wrong, look at CTR by your creative versions and segments. What’s even better is if you can layer the two together, because this will tell you exactly what benefits and creative are piquing interest for each specific segment or even demos within a segment. If you’re interested in more of the nitty-gritty along with next-step optimization suggestions, check out our most recent blog post: Why aren’t my Facebook and Instagram ads working?! Link is in my bio. If you have any questions, slide into my DMs or drop a comment below! . . . . . . #digitalmarketingtools #digitalmarketing #marketingchannels #marketingoptimization #conversionoptimization #digitalstrategy #digitalmarketingtips #digitalmarketing101 #nerdlife #kpi #kpis #growyourbusinessonline #businesstips #smallbiztips #dataanalysis #webanalytics #clickthroughrate #yycentrepreneur #femaleentrepreneur #womeninbusiness #momsinbusiness #smallbusinessmarketingtips #savvybusinesswoman #shesbuildingherempire #bossbabetips

Ready to see behind the curtain?! I've decided to take you #BehindTheScenes as I build out my data-driven-marketing course! Since I am essentially my ideal customer, meaning I'm an online entrepreneur in the early stages of starting my company, I realized what I'm going through right now, is also what many of you are going through. So many of the questions, challenges and experiences in creating and bringing my data-driven marketing course to life, are very similar to the ent...repreneurial experience overall. So I figured, why not share my journey, and help whoever I can help! These video updates will be relevant to you if you're: 1) an entrepreneur (be it bricks-and-mortar or online) 2) just starting your online business (or thinking about it) 3) looking to turn your side hustle into full time work 4) a corporate marketer or digital strategist In the coming weeks, you can expect to hear about: Why I've decided to rebrand my company, and how I'll go about doing that How I determined my ideal customer and how that determined my content and channel strategy The content framework I've created that will allow me to produce relevant content in high volumes, with less effort... and how to schedule it out a month in advance Measuring success on social media for different types of content How to grow an email list organically and through paid ads How to implement site analytics Measuring all facets of your efforts to improve your results And so much more! I'm excited to share my progress with all of you... and a bit nervous as I'm probably going to fail along the way. But I think that's part of the beauty of it... I'll share the good and the bad, and we'll learn together! If there are any areas you'd most like to hear about, drop them in the comments! . . . . . #growyourbusiness #growyourbusinessonline #marketingtips #smallbiztips #analyticstips #coursecreator #onlinecoaching #datadrivenmarketing #bossbabe #femaleempowerment #girlbosshustle #thefemalehustlers #girlbosslife #womeninbusiness #womeninbiz #femaleentrepreneur #fempreneur #9tothrive

So you had high hopes the leads would start pouring in from your Facebook and Instagram ads except they’re not? And you have no idea what the heck is going wrong?! Well before you start pulling your hair out or giving up, check out our latest blog post: "Why aren't my Facebook and Instagram ads working?!" In the blog, we identify the metrics and dimensions you need to look at to identify pockets of success and understand where things aren't working. Then we break down some t...argeting, creative and landing page optimization opportunities. If you have any questions about why your ads might not be working, let us know in the comments! http://ow.ly/h0Wk50CaVqm

With limited hours in the day, it is crucial that we focus our efforts on value-driving activities. Because if we are attempting to do everything, are we really focusing on anything? This is where data-driven decision making can help. When data is used effectively it helps you: 1 Identify opportunity areas for your business including customer acquisition, revenue growth, customer experience optimization 2 Ensure your sales and marketing investments generate a positive ret...urn 3 Make quicker decisions while minimizing risk If you’re able to steer clear of the busy work and zero-in on what matters, leave your tips in the comments! . . . . . #datascience #dataanalytics #analytics #digitalanalytics #webanalytics #digitalanalyst #businessanalytics #businessanalysis #datadriven #datadrivenmarketing #datadrivendecisions #dataislife #nerdlife #productivity #productivitytips #productivityhacks #marketingoptimization #conversionoptimization #growyourbusinessonline #girlbosstips #femaleentrepreneur #bossbabelife #fempreneur #bosschicks #womeninbiz #thefemalehustlers #9tothrive #girlbosshustle #girlbosslife #busywork

PROGRESS over PERFECTION. I battle with this constantly. When you delay putting something out into the world because you’re trying to make it perfect, you might end up with something great. But you complete much less, which means you don’t end up further ahead. It’s easier said than done, and I’m literally struggling with this as I write this. So this is me reminding myself.... everything doesn’t have to be great. Sometimes good is good enough. If you are a former or rec...overing perfectionist with some tips, help a girl out in the comments! . . . . . #progressoverperfection #progressnotperfection #goodisgoodenough #takeaction #doitanyway #businesstips #smallbiztips #girlbosstips #bossbabequotes #motivationalquotes #empoweringquotes #businessmindset #bossladymindset #womenintech #femaleentrepreneur #bossbabelife #fempreneur #bosschicks #womeninbiz #yycsmallbusiness #thefemalehustlers #9tothrive #girlbosshustle #bosschicks #bossbabesociete #girlbosslife #girlbosstribe #growyourbusinessonline See more