Pura Botanicals
10120 124 St NW T5N1P6 Edmonton, AB, Canada

Our Hyaluronic Ruby Serum will keep you glowing all day long! This thirst-quenching facial serum is a 100% all-natural, multifunctional blend of powerful botanical extracts, like cell-repairing bilberry and soothing cucumber, which help boost the skin’s elasticity, while reducing dullness. Plus, there is an ethically sourced, raw cut ruby submerged in every bottle! This potion is eco-luxe at its finest!

Our bespoke perfume sessions are back! This luxurious service is experienced one-on-one with a member of Pura’s team. During your consultation we will create your signature bespoke perfume and you'll be able to take it home with you that day. To book your personalized session, please see our website.

Starting this week with thoughts of warmer weather, beaches and sunshine. Flashback to this moment with PURA maven and photographer extraordinaire Karmen Meyer Photography

Along with being a clean beauty skincare company, PURA is an eco-luxe natural perfumery. While we are not able to share our bespoke perfume services at the moment, we have several magical scents available (psst...they make lovely Valentine's gifts!). For an extra sensorial experience, layer our mists and oils...one of our favourite combinations is our Zingara Gypsy Mist with our Nurturing Nova Oil.

Love is in the air and our boutique (shared with our besties So Pretty Cara Cotter ) is open from 11-5pm today for all your Valentine's Day shopping! Romance yourself and your loved ones with one of our magical potions which are sure to delight!

It's Friday...and we could all use a rainbow right now! Thank you for all of your love and support in 2020 and so far in 2021...we have just wrapped an exciting new project that we can't wait to share! Stay tuned for all our collaborations and innovations this year... Photo: @karmenmeyerphotography

There is no better day to stop in for our swoon worthy Sunday Love Botanical Perfume Oil! With delicate notes of fresh Italian clementine, French lavender and aphrodisiac vanilla, this enchanting perfume oil inspires self-love, romance and rapture with its soft, euphoric and all-natural aroma. It is the perfect stocking stuffer to delight the senses. We are open Sundays from 12-4 along with our friends @soprettycaracotter for all your gifting needs this season! If you prefer to shop from the comfort of your home, our online shop is always open

Our online store and boutique are bursting with an assortment of gifting options to help you give the gift of self care this season! During a year of so many ups and downs, indulging in our morning and evening rituals is not only beneficial to promoting radiant, healthy skin, but helps us feel truly relaxed, centered, and naturally beautiful. And in our recently upgraded packaging, each of our potions will bring an extra sparkle to your gift giving this year! Stop by the boutique for advice on the perfect gift, or shop online anytime.

Our Exclusive PURA Holiday Gift Sets go on sale at noon today! Purchase a full size AM or PM set and receive a complimentary Glow Skincare Bag ($42 value)! The AM set includes our Countess Cleaning Nectar, Botanical Bloom Essence and Princess Clementine Lite (pictured below). The PM set includes our Turmeric Night Cocoon, Neroli Eye Ritual, and Radiant Face Drops. ... Keep all your potions organized in our Glow Skincare Bag. We love it for it's ideal size, various built-in compartments, beautifully embroidered PURA emblem, soft and clean linen material, and chic gold zipper. The perfect gift set to treat yourself or your loved ones! Available exclusively at our boutique or online shop.

Our 124th St. boutique will be open for extended holiday shopping hours from 11-6 pm starting TODAY! Along with our friends @soprettycaracotter we have gifts for everyone on your list. Shopping at local businesses is more important than ever this year...we SO appreciate your ongoing support! #shoplocal

Let it snow! Come in from the cold to our warm and cozy 124th St. boutique. We are taking all the precautions during this season including limiting the number of visitors in the store, wearing masks, and hand sanitizing. Our online store is always open for all your shopping needs! If you have any product or shopping questions, feel free to reach out to [email protected] and she would be happy to guide you!