Purple Tie Digital
70 Alexander St B2H 2S5 New Glasgow, NS, Canada

Today's Tip: Facebook is the modern day billboard. You need to look at your facebook ads as a way to stop someone in their tracks (scrolling) and give them something worthwhile to exchange their time and attention.... Facebook has 100s of millions of users who login every day. Your ad, if aimed at the right people, can be used to breathe new life into your business. Fresh eyes who need your service or products who have everything to gain by choosing you. Give them a reason to stop, think, be entertained and open their wallet ;). . . . Follow @purpletiedigital Like facebook.com/purpletiedigital . . . #localbusiness #novascotia #eastcoast #advertising #shoplocal #supportlocal #halifax #newglasgow #pictoucounty #digitalmarketing #socialmediamarketing #emailmarketing #leadgeneration #businessgrowth #copywriting #morecustomers #moresales #maritimes

Latest and greatest! Finally completed the 2019 paid advertising training from the best paid advertisers in the world. Facebook advertising Google Search Advertising YOUTUBE Advertising... And Linked In! Great knowledge base from basics to optimizing and troubleshooting. Don't waste time in your business but not activating at least 1 of these channels for new customers and prospects. And they best part? You dont need to know it all yourself. That's what I'm here for ;)

Today's Tip: "For goodness sake, put a plan in place!" . The old adage: when you fail to plan, you plan to fail. . I can admit, I get lost in the minor details thinking I need a perfect plan to get started, on anything.... . When the reality is, the worst plan you can imagine still beats the perfect plan you never started. . Even a perfect plan, which doesnt exist by the way, can still be improved. . All plans will need adjustments as you begin to accomplish the milestones. . What matters most if you plan it out. . Pick up.a piece of paper and scribble and scratch the best possible plan you can at the time. . Then start. . Then adjust. . Then pivot and dodge and move and overcome. . In the end, your plan will evolve but the good plan you get done will always beat that perfect plan you never started. . . Happy Tuesday :) . . . #foodbusiness #retailstore #sales #customersatisfaction #customerservice #entrepreneurs #smallbusiness #growth #wealth #ecommerce #localbusiness #clothingstore #cleaningcompany #halifax #novascotia #newglasgow #pictoucounty #digitalmarketing #socialmediamarketing #emailmarketing #leadgeneration #businessgrowth #copywriting #morecustomers #moresales #purpletietips #tipoftheday See more

Today's Tip: "Self Liquidating Leads" . . . On a sales call today I was speaking with a prospect who described the the tripwire offer - a low barrier to entry offer you make to a new lead as "self liquidating".... . . . This means the entire purpose of the offer is to offset the cost of getting a new lead. . . . So if you are spending money on advertising, this offer is designed to cover the cost. . . . If the average cost to get a new lead is $10, then once they grab your "Free" report , checklist, cheat sheet, You offer them a product or service that is $10. . . . So each lead, if they all cover, will cover your expense to advertise to them and get them in you data base. . . . Now, when you sell your main product or service, you are PROFITTING. . . . Immediately. . . . Think about this the next time you consider running ads to get new customers in your door with eyes on your business. . . . Happy Friday! See more

Today's Tip: " Use the 4 P's please." . . . Stuck sitting in front of the keyboard wondering what to write to your clients, prospects or leads? ... . . . Get unstuck by thinking of the 4 P's of persuasive copywriting. . . . PROMISE. PICTURE. PROOF. PUSH. . . . Start by writing the BIG way your products or service will change your customer's life. PROMISE them the benefit they'll receive. . . . Then, write descriptively and put a PICTURE into your clients mind about how the products will help them. . . . Now, give some PROOF. Use a customer testimonials or industry stats to.back up.your big picture claims. . . . Finally, ask the client to take and action. Sign up, pay now, call today. PUSH the desired next step to the client. . . . All combined you can write a very great piece of copy that enagages your clients and helps you get more leads or sales. . . . Happy Writing! See more

Today's Tip: "At last! Your Last Chance to Discover a Guarantee and Bargain that will Save you and Proven to deliver Results." . . .... When writing for your websites, or ad make sure your headline grabs attention. The headline is responsible for 80% of your copy's success. . . . Make sure you grab attention because if you don't prospects and lead will Move On. Leaving you scratching your head as to why you're not finding new customers to talk to. . . . Can't think about how to improve your headlines, or where to start with improving your copy online? . . . Send me a DM and well discuss 1 written piece of copy for FREE to help your business attract new customers quicker than ever before.

Today's Tip: "There's more than just Facebook to get new leads." . . .... Don't get me wrong at all, advertising using Facebook's platform is an awesome way to put your business in front of potential customers. . . . Have you ever thought about how often you "google" when you're looking for information or times when a business is open? . . . Google ads can be a great addition to your marketing efforts, catching people who are "googling" and searching topics that relate to your business. . . . There's also Linked In, Instagram, Twitter pinterest , snap chat, reddit, YouTube and more you can use to reach more potential customers. . . . People spend their time on social media, just like you are now, and these services can be used to build your business. . . . Interested in exploring a new channel for your business marketing efforts? Send me a DM or hit the link in BIO and we can do a FREE strategy session about your options.

Today's Tip: "Automate out the gate!" . . No one said marketing was easy. I get it. You're running a business, delivering value to your customers and delivering on your promises. And that pesky marketing thing keeps coming up. ... . . One simple thing you can implement in your marketing is emails. . . Many of the best email marketing software offer automatons so you can create chains of emails that are prescheudled to hit your customers or potential customers inboxes. . . The beautiful part, you build it once, and let it run. Allowing you to stay in contact with your audience without draining your time day in and day out. . . Interested in adding email marketing to your business or need help choosing software? Send me a DM or comment and I'll help you write your first email for free and recommend software to use. I look forward to chatting!

Today's Tip: "Know your potential customer and make sure what you sell MATCHES what they want." . . So how does this help with writing for your business? .... . If what you write doesn't meet a potential customer's needs your entire message will fall on deaf ears. Because no one wants a drill, they want a hole. . . This means talking about how incredible the drill is won't match what the customer wants. . . Before you write for your website or an ad or an email or a social post, take the time to think about what the true end results are for your perfect customer. If you do that, your customers will hear you. Louder than ever. . . Not sure what to write or how to rewrite the copy on your website or ads or blogs? Give me a shout/dm to write a piece of copy for you that matches your customers greatest desires and gets them to open their wallet for you. See more

Today's Tip: "If your offer sucks, a pretty design isn't going to save it on it's own." . . Your business could use more customers because new customers make business grow. .... . . One way to get new eyes on your business is to create an offer. The offer can be a sale, discount, BOGO. Or it can be information you know that your clients need to know. Tips on cleaning their product or protecting it. Things to consider before buying a home/car/business. . . . When you give a potential customer value they'll be happy to exchange their info or money with you. . . . Not sure what to offer to get new eyes on your business? Have an idea for an offer but not sure how to execute? Give me a shout/dm/call and I'd be happy to advise an offer create. Details in the DM. . . Happy selling! Love Michael, the purple tie guy!

What is direct response copywriting? Simply put, direct response copywriting is the art of writing copy that persuades an audience to take a SPECIFIC action. That action can vary depending on the stage of the relationship with your audience members. It's natural to speak differently to a person you just met compared to speaking with a close family member or your spouse. ... What you'd say to someone inviting them to download your lead magnet is different than what you'd say to a customer who has bought from you for years and is a brand evangelist. Think about the stages of your relationships and the common areas of your funnels where you need to write. Places like your websites, landing pages, product pages, email campaigns, welcome emails or thank you emails. There are many touch points within your business to call you leads and prospects to action. Make sure the words you use and the stories you tell, help them decide to choose you to serve them. See more

Digital Marketing Certified Direct Reponse Copywriter. This was a great course to take and complete. In my quest to help small businesses grow, I felt this knowledge was the foundation to being able to excel. The ability to write persuasive story based copy is in short supply. ... Persuasive copy that sells is needed at all stages of the customer journey from: - The first visit to a website - Welcome email for joining your list - Sales posts - Advertisements - Print assets - All pages know a website - Funnels - Landing Pages And the list goes on. If you feel you're receiving traffic to your digital pages but people are leaving without purchasing or joining your list or calling for more information, you need a copywriter.

What would a landing page, persuasive copy and new leads do for your business?What would a landing page, persuasive copy and new leads do for your business?

Quote of the day:

May you find your happiness during this holiday season! Best wishes for 2019!

If what you're doing don't help you elevate, far as I'm concerned, it's in the way - Pharrell

Completed a certification course in Copywriting. Excited to use these skills for clients who need writing for: Web pages... Emails Social media Online ads Direct mail Together we will determine your core messages, prospects, unique selling proposition, benefits of your business or product. Imagine being able to delight your customers during every interaction because your messages speak to them on a personal level. Tapping into their emotions and looking at you as the hero to their problems. Excited to put this new skill to work for you. Thanks for staying tuned. Leave a comment below about your project that needs professional writing to help win more business. Love Michael - the purple tie guy

Today I give thanks: for family, friends, near and far. Happy Thanksgiving!Today I give thanks: for family, friends, near and far. Happy Thanksgiving!