Rack & Pinion

Production in the age of COVID can be complicated. A recent production for ZitSticka is a great example: in the midst of a (partial) lockdown with clients remotely based on New York and Australia. First and foremost, it was crucial to recreate the collaborative environment & confidence that comes from having a client present on set. To recreate this experience, we collaborated closely with the client in pre-production to ensure a detailed system of reviews & approval was in... place on every conceivable component of the shoot. We collaborated across multiple platforms, everything from Slack to Slides to frame.io and even iMessage. There were also a few new considerations to our pre-production checklist: rapid testing and delivery times. To have a safe shoot, everyone on set was required to get tested for COVID and follow all safety guidelines. Due to delays on mail shipments, our stylist had to source from specific retailers that met our timeline, while still providing pieces that upheld our colourful, mod style. Finally, on shoot day, we set up a video village so our client was able to view our live camera feed as well as a playback monitor and communicate with our director and producers in real time. Behind the scenes, shoots may be more complicated now, but for our clients, they are as seamless as they’ve always been.

Dan Mangan’s music video for Lay Low was a unique project for our team. About a year ago, Dan responded to our Co-Founders Instagram story of August, his then 2-year old, singing along to Lay Low. A track with special significance as we entered into lockdown. Music video budgets are not what they once were, made even more difficult producing a visual for a song released years ago, and in a world where production had come to a halt. Thankfully, Dan was the kind of client wh...o appreciated our passion-project approach, freeing us from any firm timelines. Our shoots took place at golden hour, over many months. August, the aforementioned 2 year old, was also the main feature. Everything was filmed in our neighbourhood (shoutout to the Junction Triangle), and on our camera. To capture authentic reactions, we would frame the shot and wait. If we didn’t get what we needed, we would leave the framing and try again another day. It became apparent that our own feelings of uncertainty and fear were freely expressed by August on a daily, sometimes hourly basis. August, or Auggie as he would introduce himself, provided us with a perfect abstraction of our own frustrations with the world we suddenly find ourselves in, as we grapple with an uncertain future and a past we can't return to.

Long-format video production for Red Bull Canada by us.

Digital content production and management for Mitsubishi Motors Canada.

Exhibitionist Mascara Campaign for COVERGIRL. Production by R&P.

Exhibitionist Ultra Matte Lipstick Campaign for @covergirl. Production by us.

Exhibitionist Mascara Campaign for @covergirl. Production by us.

SOUND ON Do we make you hungry? Yummly Video Production by Rack & Pinion

#NewEraSessions - Harrison is buttery, very buttery - R&P @poplianski / @derynrobson / @__krshna / @futuregoldmine

#NewEraSessions - Hard To Kill is why your head is nodding - R&P @poplianski / @derynrobson / @__krshna / @futuregoldmine