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It’s imperative to provide a simple and intuitive conversion experience for customers that visit your site with intent to purchase but don’t forget about the needs of the other 92% of your site visitors.

Enabling customers to connect with your business via messaging is a great opportunity to enhance their customer experience. Equip your messaging team with FAQs, service support training, CRM access or integration, and anything else that may be required to engage in fluid and valuable messaging conversations.

Even small purchase decisions are informed by advice and recommendations.

Instagram Strategy, Video Strategy, Snapchat Strategy, Posting Strategy, Hashtag Strategy Damn! How many strategies do we need?!? It seems that the Internet has absolutely no consensus about what a strategy is, or what business functions actually require a strategy (tip: the above are NOT business functions). Check out our explanation of what, in fact, a strategy is:

Designing and delivering effective communications and experiences requires a strong understanding of the varying needs and expectations of your targeted audience segments along every phase of their personal journey.

Tesla has further proven that launching products into space is a sure fire way to generate intrigue. Even if you don’t have orbital rockets at your disposal, there are valuable live streaming + content lessons to be learned from this SpaceX-Tesla collaboration.

There are many reasons why you probably shouldn't be sweating the latest updates to the Facebook News Feed. In fact, this may even be a good thing. Are you concerned at all with the latest round of News Feed changes?

Social is a major contributor to how we learn, discover, formulate opinions, share experiences, and make decisions.

Proven approaches tend to deliver predictable results for a period of time, but the marketplace doesn't stagnate, and nor should you. Test. Learn. Optimize. Iterate. Blow things up.

Social accounts for a huge proportion of time spent online. For added context, this stat accounts for users 18+ years old; females 25%, males 19%.

Understanding the universal characteristics of ‘good content’ is critical for anyone involved in content planning, creation, production, publication, promotion, or measurement. Click for our take on this deceptively complex question:

Effective social media crisis management requires a solid plan, but there are a few fixes that can benefit most Telcos + ISPs. Check out our latest blog post: