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Website: www.returnoninsight.ca

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Return on Insight/Social Media ROi 15.02.2021

The COVID-19 Crisis has boosted Albertans trust in scientific experts (net increase of 20 percentage points), according to a survey of Albertans conducted for Genome Alberta by Return On Insight in April 2020. https://genomealberta.ca/genomi/genomics_blog_04292002.aspx

Return on Insight/Social Media ROi 21.01.2021

Some trends likely to emerge in the post coronavirus branding world, according to Jaime Lee, posted in AdRoll March 17 2020, include: 1. China's decline as the dominant hub of the global supply chain. 2. Localization increases as "made in America/Canada" products ensure ALL their components are also made in America/Canada.... 3. 'Just in time' business planning (minimizing inventory) is reduced or eliminated. 4. Online shopping extends to many more sectors like groceries, pharmaceuticals. 5. An increase of D2C (direct to consumer) business models. 6. The digital virtual experience expands to try to replace or augment in person retail visits. 7. WFH (working from home) becomes the new normal, with many benefits.

Return on Insight/Social Media ROi 10.01.2021

This prescient article, published what seems like a lifetime ago in August 2019, points to two transformational forces that are now --more than ever-- disrupting and re-making the global economy. They are "slowbalization" (the conscious slowing down of economic output to focus on quality over quantity) and "re-shoring" (the correlated push to make things closer to home rather than rely on fragile global supply chains). Both trends will accelerate in this new age of global pandemics. 'Slowbalization': Is the Slowing Global Economy a Boon or Bane? - FPIF http://sco.lt/...

Return on Insight/Social Media ROi 27.12.2020

IEA says major oil and gas companies risk profits and social acceptability for not doing enough to channel profits into clean energy development.