Rob Williams
210 Crown St E2L3V8 Saint John, NB, Canada

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I've always been curious. Just ask my parents - "Why" was one of my favourite questions growing up. It's the same with most children I think. We as a society are naturally inquisitive. We want to know how things work, and what things do, but we also long to know why people do the things that they do. We believe in people, causes and companies that do a great job explaining their essence. Simon Sinek believes for a number of reasons that Starting with Why helps customers belie...ve what you believe, and connect better with your brand and by extension - your products and services. The video below is a great TED Talk and lays the foundation of Simon's beliefs and how they can influence your strategy. https://www.ted.com//simon_sinek_how_great_leaders_inspire

I've had a lot of people (and businesses) tell me they think print is dead. I believe that is incorrect. Like any form of media it's changing in the digital age, and as such needs some rebranding: https://www.linkedin.com//do-channels-ever-die-just-need-/