Salt Strategy
43 Britain St, Suite A01 M5A 1R7 Toronto, ON, Canada

Potentially hot trends in 2021 Internet of Behaviour (IoB) - The use of data and tech to change human behaviour. Carbon Neutrality (or Carbon Negative) - Actively removing more carbon dioxide emissions than are being produced. Fighting Toxic Behaviour Online - Companies banding together to suppress online toxicity. Hyperautomation - Full digitization and automation of legacy processes... Normalizing Remote work See more

The humble Corner Store re-imagined. With the high street is in crisis, 'The Cornershop' is an experiment that enables at-home consumers to rediscover the joys of real window shopping. Once inside, customers will be free to peruse a range of curated products to purchase at their leisure while also sampling the latest technologies for a fully personalized experience. The initiative blends the physical and digital to explore four key aspects of the bricks-and-mortar experience..., namely: the (1) automated store,(2) the augmented store, (3) the purposeful store and (4) the personalized store. This should take the omnichannel shopping experience to the next level. #marketing #omnichannel #shopping https://buff.ly/36JvKTd

Valentines Day is just two weeks away. It looks like Valentine's Day consumer spending will be down 25% in 2021 vs 2020 as most of us will be dining in. Still, $21.8 B is a lot of cash for Chocolate, Food & Drink, Cards and Romantic content on demand. https://buff.ly/3tnsIxU #marketing #advertising #valentines day

A heartwarming piece by @justindallaire about how brands are driving meaningful change across big-ticket social issues. Corporate Social Responsibility has now become the centrepiece of business strategy because it also drives revenue. Brands with "purpose strategies" outperform the financial markets by 42%. It looks like stakeholder capitalism is here to stay. #CSR #strategy #marketing https://buff.ly/3oJRfK0