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Google to stop supporting noindex directive in robots.txt Changes are coming to how Google understands some of the unsupported directives in your robots.txt file. =============================== Our company provides search engine optimization and digital marketing we are based on London,Ontario, you can find our company portfolio ... www.acesoft.ca www.seolondonontario.com

PPC and machine learning: Where do we draw the line on automation? During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC ...media. Our industry is at an inflection point, and we will not simply become better marketers by automating everything with blind faith in machines. Rather, we must take an intelligent approach to automation and how we think about the future roles that PPC professionals will need to shift to. A behemoth of a topic obviously requires some industry heavyweights to take it on at SMX Advanced 2019, so it was no surprise to see Frederick Vallaeys of Optmyzer, Inc. and Brad Geddes of AdAlysis. Before we dive into the insights shared during this session, it’s important to note one key theme that was prevalent throughout. That theme is the idea that we don’t need to automate everything. While it can be easy to imagine a fully automated future where, at the touch of a button, everything falls into place that is simply not the reality of the world we are facing. Indeed, the digital transformation is particularly challenging for this exact reason some things should be automated and some things absolutely shouldn’t but where do we draw the line? Insights From Frederick Vallaeys Hot off the press, Fred just released an excellent new book, entitled Digital Marketing in an AI World: Futureproofing Your PPC Agency which I started reading on the flight to Seattle, and honestly, couldn’t put it down! Many of the highlights of his book were featured during his session. As one of Google’s early employees, Fred has been around long enough to see how the world of PPC has evolved and has, himself, provided a number of functional automation solutions to the wider PPC community. Fred kicked off his session talking about the key reasons to automate PPC processes, specifically to: Save Time (Reducing costs to grow the bottom line) Improve Quality & Reduce Churn Allow for Scale ( in order to make more money) =============================== Our company provides search engine optimization and digital marketing we are based on London,Ontario, you can find our company portfolio at AceSoft www.acesoft.ca www.seolondonontario.com

Microsoft Advertising says it’s keeping average position reporting Microsoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said average position reporting will be sticking around. Adding prominence metrics. Now called prominence metrics, rather than share of voice, in Microsoft Advertising, the set of six new stats are available at the campaign, ad group and keyword levels.... =============================== Our company provides search engine optimization and digital marketing we are based on London,Ontario, you can find our company portfolio at AceSoft www.acesoft.ca www.seolondonontario.com

Google expands App campaigns search inventory on iOS browsers Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will automatically get the modeled conversions in the Conversions column of their Google Ads reporting. Advertisers tha...t rely on third-party tools, however, should be aware that these conversions won’t be available on those platforms. And, for early adopters, Google said, We encourage you to monitor your bids and budgets as there may be fluctuations in performance after these updates go live. Why we should care. iOS accounts for roughly half of the domestic mobile operating system market, according to data from Statcounter and Statista. This expanded App campaigns search inventory could put a much larger audience within reach for app advertisers. =============================== Our company provides search engine optimization and digital marketing we are based on London,Ontario, you can find our company portfolio at AceSoft www.acesoft.ca www.seolondonontario.com