Signal Leadership Communication Inc.
36 King Street East, Suite 601 M5C 1E5 Toronto, ON, Canada

"Priming listeners’ brains with the frame of reference you want them to use when they hear your message will get the group to synchronize. Before you tell the story, then, explain what it means or why you’re telling it to get everyone on the same page." https://executiveeducation.wharton.upenn.edu//better-comm/

"The theme of transparent communication is relatively rare among official corporate values. In an earlier study of the corporate value statements of more than 500 larger companies, we found that only 12% listed transparent communication among their official corporate values." https://sloanreview.mit.edu//how-companies-are-winning-on/

At the PRCA International Summit from London, Signal’s Bob Pickard delivered a keynote presentation on Forces of change in global public relations and the rising importance of PR for effective leadership. Check out the deck: https://drive.google.com//1IOkhTecsMdQ3nFzW6BcV4oZmiZ/view

Yesterday in an interview with Sam Nussey of Reuters Tokyo, our Bob Pickard shared his thoughts on the unconventional leadership communication of the charismatic SoftBank CEO, Masayoshi Son, who unusually for a Japanese corporate chief conspicuously personifies the brand with an ultra-authentic PR style.

"We have just witnessed a modern masterpiece of mass communication. New Zealand Prime Minister Ardern’s skills are more located in persuasion than command. She leads by making herself one with the crowd, rather than standing above it. Her performances throughout this period have felt egoless. That is, of course, impossible no politician has ever been elected without believing they could do better than whoever currently occupies the office they seek. And certainly no lea...der. But it takes a particular mastery of tone to never let the scale of the moment, nor her role in it, seem any more important than that played by a police officer, nurse or supermarket worker. How highly you grade the achievement largely depends on the value you place on the subject. Communication is frequently seen as politically helpful but not vital. It can be unpleasantly characterised as a feminine and therefore lower ranking ability. That Ardern’s degree is in the subject has tended to be wrapped up in the initial framing of her as a lightweight. Political leaders are often lauded for their charisma, their wit, their intellect, their will. Jacinda Ardern possesses those qualities too, obviously. But the way she communicates is simply different to her predecessors, and events have conspired, often tragically, for her to lean on that strength more often than she would have anticipated.

How to lead your team in a time of chaos and complexity? "Clearly communicate what matters most to your organization now. Tune into and acknowledge people’s emotions." More:... https://www.thinkwithgoogle.com//corporate-leadership-stra