Silk Media

A feed on social media is a generic term for the stream of content you see from other users. On most social networks, the feed functions as a homepage and is the most common way to see people’s posts and engage with them. . . . #backtobasics #feed #socialmediaagency #expert

Social media ROI, or return on investment, is a measurement of how much revenue your activities on social media are generating for your company versus how much you are spending on them. Because many brands’ social media objectives are more about generating brand awareness than leads or sales, social media ROI is notoriously difficult to estimate. . . . #reach #socialmedia #algorithm #facebook #education #edugram

Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at least more likely to provoke a response). Engagement rate is difficult to compare across social networks, as what counts as an engagement and what counts as seeing your post is different on each network. Seeing your post could refer to reach or impressions, while engagements may include likes, comments, shares, reactions, and more. . . . #marketing #smallbusiness #brantford #socialmedia #engagement #engagementrate

In social media marketing, each network (Facebook, Twitter, etc.) is also a marketing channel. Something that is cross-channel, then, goes across all your different social networks. For example, a cross-channel social strategy is a strategy that aligns your objectives across all the social networks your brand is present on. . . . #socialmedia #definition #education #marketing #strategy

The new year is coming up quickly and for this post I want your help! Let me know YOUR tips for building and growing your brand in 2022. Leave all of your advice in the comments below! . .... . #business #motivation #monday #goals #goalsetting #smallbusiness #socialmedia #management See more