SixFive
201 King Street N6A1C9 London, ON, Canada

Dr. Halim Sbenati reached out to me after he heard about the software we are building at Speak Ai. Dr. Sbenati is an experienced dentist, but more than that, he is a prolific content creator who cares deeply about his community. When he asked if I would be interested in joining him for a podcast, I was more than happy to. Since becoming aware of Dr. Sbenati, meeting him, and then doing the podcast, I have become a deep admirer. He is ambitious and intelligent. Sbenati Dentist...ry is the first and only clinic in the area to offer the Solea laser that replaces the dental drill in the majority of procedures. Genius. I'm impressed by the final video that he and his team created and I am grateful for the opportunity. For anyone who doesn't know what I do, Dr. Sbenati did a great job extracting that information out of me. Thank you for having me, Halim! https://tylerbryden.com/google-partner-and-seo-magician-ty/ #digitalmarketing #seo #sem #google #technology #psychedelics #entrepreneurship

There have been a ton of changes this year in Google Ads. Here is a great rundown by WordStream on what they believe are the 11 biggest updates: 1. The retirement of average position 2. The evolution of phrase match & broad match modifier 3. Brand new audiences for search advertising... 4. A long-awaited audience expansion tool 5. The retirement of accelerated delivery 6. The introduction of lead form ad extensions 7. The arrival of campaign-level conversions 8. A bumper ad creator for everyone 9. User-generated images in Shopping reviews 10. Videos in responsive display ads 11. Gallery ads What do you consider the biggest update for 2019? What is your most hated? Have you found success or difficulty with any of them? #sem #googleads

We had an awesome time last week at our Pay-Per-Click Meetup! Thanks again to everyone who came, Paystone for hosting, and to Ryan Covel from Microsoft doing a great job presenting. A few pictures from the presentation: Microsoft's search share across the world. Right now, Microsoft has 22% of paid search advertising.... Microsoft's Advertising Partner Network for syndication. It includes solid websites like Forbes and CBS domains, platforms like Yahoo and Aol, and Bing operated entities like Edge, Outlook and Skype. The signals Microsoft has to understand users and display advertising to the right people at the right time. The whole talk was very informative and probably led to a few people in the room directing a bit more of their spend to Microsoft Advertising. Good job Ryan. We are going to host another event in the new year looking at Paid Social. We've got a great presenter and location lined up that we look forward to sharing with everyone. Enjoy your weekend!

We have an awesome Pay-Per-Click Meetup event coming up! We are joined by a great Microsoft Representative who will be sharing some updates to their platform, LinkedIn advertising, and more. Thank you to Paystone (formerly Zomaron) for hosting. If you're interested in checking out a beautiful office, getting insights into new marketing opportunities, and meeting some of the best advertisers in the city, please feel encouraged to join us.

Many of you in SEO-land have already heard about Google's biggest updates in years with BERT. For those who haven't, BERT stands for Bidirectional Encoder Representations from Transformers. That means Google is focusing more on processing words in a search query with context instead of looking at each word individually. Google wrote the update is meant for understanding "longer, more conversational queries". It impacts 1 in 10 Google searches. ... How can you optimize your content for BERT? "Be less concerned about writing for the machines. Focus on writing great content - for real people".