SmartCat Marketing
Shore Rd B3G1G2 Eastern Passage, NS, Canada

The second issue of my new digital magazine for online course creators came out on December 30th. I was so pleased to feature Nicole Gallant of SmartCat Market...ing in this issue. I had the pleasure of working with Nicole to bring her new program to life. The Smart Selling Method is a unique and powerful online course designed by a top sales trainer in Atlantic Canada that helps you transform your sales strategy into a powerful tool. She tells it like it is and gives you easy-to-follow directions on how to craft a sales strategy that works. If you're ready to "Ditch the Pitch", as Nicole put it, book a call with her today. You'll find her at www.smartcatmarketing.ca And if you want to learn more about creating online courses, read about Nicole's journey, and get some tips on building a course-based business, grab your copy of Think Big, Move Fast: A Digital Magazine for Online Course Creators now. Hit the link below. https://heatherdeveaux.com/magazine

On January 18th, my signature program - The Smart Selling Method - will launch. It has been 6 weeks of fine tuning content so you will get the most out of it. From defining growth goals and ways to inject trust into your business to creating your one pillar piece of content for your 30 day strategy. I'll be sharing how to talk money with your prospective clients and sharing robust questions you can use in your discovery calls. All this leads into creating Your Solution Sto...ry. No more elevator pitches, no more floundering when you are asked how you help people. This program is $1,497 US. You will see the special launch will be $997 US. Book your call by sending me a DM to see if this is for you. #ditchthepitch #smartsellingmethod #businessdevelopment

It's a new year. What will you do differently this year? This month I am launching my first online "course". I like to refer to it as more of an action plan. The Smart Selling Method.... I will help you zero in on what you offer your clients in real time. This isn't a course where I ask you questions and you figure them out and we move on. No. No. This course will walk you through my step by step framework that will have not only give you clarity on what you offer , you'll know exactly what your clients are looking for so you can fine tune your marketing messages. And, it includes weekly 1:1 sessions with me. Yes. Me. I know group calls are sometimes uncomfortable to share concerns and ask questions. So I got ya! I will have a private Facebook group for ya'll though too. But, this isn't for everyone. This program will work best if you've been in business a minimum of one year, you have put yourself out there , you've collected some successes and you also have banked a few lessons learned. This is for you if you are ready to #ditchthepitch and reach your ideal clients through story - story selling. No more elevator pitching. Yah, that's right. I'm going to show you how the super achievers do it. If you're still reading this, then your conscience is telling you to contact me to set up a call. DM me here. I'll reach out. We'll talk. You are going to be so happy you did. #NewStrategy #businessdevelopment #smartselling

Have you heard? Experts out there are saying that Mastering something takes 10,000 hours - a minimum of 4.8 years. That is over 54 months of being entrenched in something all day - everyday ! When you want to take a course from someone, learn from someone, be guided from someone, do you prefer that they are considered a Subject Matter Expert? I know I do. With over 5 and a half years operating SmartCat, and being a B2B Consultant since 2002, I have had 18 years of skin in t...he game. 18 years working with thousands of businesses, helping them attract their ideal clients, bring in leads, make their phone ring (some clients still want to talk to you in real life) and doing so in the most effective manner. Big Tip: Words Matter. Business owners are busy working their own businesses. I know. I talk to them everyday. The overwhelm that comes from trying to figure out the most effective marketing with existing budgets, figure out how to bring in new customers, how to work with your existing client base can be enough to make you shove it aside for the day you feel inspired. What if you had someone (me) who could be inspired for you? Who could uncover the gaps that are holding your business from moving to that next level? * A person who understands how to bring buyers to sellers * Someone who is a problem solver * Someone who is a relationship builder This pandemic will continue to be with us into 2021. Waiting for things to go back to normal is not a strategy. I am guessing you are already "pivoting" and need solid guidance to get your foundation super ready for the year ahead. I will be launching my first course in January 2021. Date to be announced but tentatively it is set for January 18th. (Much thanks to the amazing and oh-so talented Heather Deveaux for helping me put this together) The Smart Selling Method You can expect: * Accountability and support when learning * A real actionable plan and direction to reach the next level * A safe learning environment * A mix of go-at-your-own pace & 1:1 coaching * Learn what story means and HOW to apply it * Show you how to make an impact and avoid pitching * Maximize your conversational selling skills * and much more I promise this will be a jargon-free zone!!! Stay tuned! More info is coming. #businessdevelopment #smartselling #marketingonline

Happy New Year! Cheers to a fresh start (if you needed one) and wishing you great things for 2021. A motivational quote for you:... "She believed she could, so she did". #HappyNewYear2021

It is the last month of 2020. Have you planned out, or in the process of planning something strategic for 2021? How will you be "showing up" in the new year? In this video I offer a few simple things you can do to start your process. I'll talk about selling and how that doesn't include being sales-y or pitchy. I've got a few surprises for you coming very soon. :)

Vanessa and I will be hosting our last networking event for 2020 on December 1st at 10 a.m. The focused topic will be on sharing ideas for planning our 2021 We welcome any great ideas and funny stories. :) Remember to register in advance. Link is in the event post. ... Looking forward to having you join us. Stay Focused Stay Safe

When I began my business in 2015, my tag line was: Be Real. Engage. Inspire. These 3 words may not show up as often as before, but they are important and are still a main part of my mission to serve.... Be Real. Be who you are. Not someone else. You don't need to copy off others to be successful. Sure, you have your heroes. Be authentic. Be your best self. Engage. Engage with your business community and where your clients hang out. This doesn't mean splatter those spaces with ads, heavy promotional material and sleazy pitches. Talk to people. Don't lose sight that Social Media has a social component. ;) Inspire. This was the biggest for me. Inspire conversation. Everything starts with a conversation, whether written or through speech. Inspire people to want to work with you. Those old manipulation methods are passe - so old and so tacky. Did you know you can "sell" to your clients without being tacky and sales-y? Yes. You can. Actually - it is the best way to do it. Often times, we need to go through the ups and downs, experience the wins and the fails, to really get an understanding of where you are in your own journey, and how to course correct. Launching soon is my signature program where I teach you and guide you how to implement structures and practices and effective sales processes to your business all the while solidifying your business foundation so your business is capable of caring you forward. It is going to be a program like no other. Nobody out there is teaching this the way I will teach you. DM me if you want to be able to: Create your Solution Story (no pitching here) Be able to confidently articulate your solution story live and in content with confidence and conviction Uncover why your clients buy services/products like yours so you can speak to it Post information your client craves. Learn how to stop making and believing false assumptions Be confident to talk about money and budgets with your clients Learn the proven methodology for closing a sale Getting that YES It is up to you. Make 2021 a year where no matter the challenges you will be ready. #timetoshine #businessdevelopment