Social Know How
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Today is the Vaughan Chamber of Commerce 2020 Business Achievement Awards and we’re one of the finalists! - Category: Small Business. Vaughan Chamber of Commerce

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Connect with us here or at www.socialknowhow.com

Where is my audience? Where is my audience active? Where is my audience searching? What niche social media sites are right for me?... Consider these questions when planning your social media strategy. Connect with us at www.socialknowhow.com

1. Do Think About the Algorithm 2. Do Think About the Audience 3. Do Start to Optimize for Voice 4. Do Use Social 5. Do Use Video... Connect with us at www.socialknowhow.com

Are you considering investing in a social media marketing strategy this year? Want to know the benefits of social media before taking the plunge? Connect with us at www.socialknowhow.com

With so many brands investing more and more in their social media presence, it is becoming harder and harder to stand out. You need to be always experimenting with new tricks and formats, and you need to always surprise your current followers to acquire new ones. Connect with us here or at www.socialknowhow.com

A common question I get asked is, "Do I need a website?" A website does not replace social media accounts. Check out the infographic below to find out why. Connect with us at www.socialknowhow.com

Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it's also adding a Shop tab along the lower function bar to further its eCommerce push. Make it easy for your customers to buy. Connect with us here or at www.socialknowhow.com

Think social media is just for B2C businesses? Think again. B2B social media is just as importantand only getting more important.

From your friends at Social Know How, we wish you a #happythanksgiving !

With Christmas around the corner, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram's product tags directly to paid promotions. Connect with us at www.socialknowhow.com

Check out this simple cybersecurity checklist can help you safely transition your business online and increase customer trust. Connect with us at www.socialknowhow.com

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? Check out this podcast from Social Media Examiner

Come visit us at the one and only SOCIAL KNOW HOW Creator Studio. Here are Norman and Kevin walking you through a webinar set up for a client. How is your business doing webinars? Drop your best tips and thoughts below

Most social media videos are played on mute. Save time creating captions using AI. Check out the article below for some great tips. Connect with us at www.socialknowhow.com

Your satisfaction is what makes us proud of Snapclip Suspended Ceilings Systems. Click here and start your SnapClip journey today: https://bit.ly/SnapClip

If you're looking to increase your brand presence on Instagram, giveaways can be a good way to get your posts in front of more people and showcase both your products and your account. But there's a right way and a wrong way to go about it - done right, Instagram giveaways can be effective, and providing lasting, tangible benefits. Done wrong, they can come across as spammy, and potentially hurt your business. Connect with us at www.socialknowhow.com

A killer 'Contact Us' page could be the difference between a customer won or lost. Connect with us at www.socialknowhow.com

Check out this guide on how you can get the coveted Blue Checkmark. Connect with us at www.socialknowhow.com

Data shows that less-mature organizations use social for marketing only, while more mature organizations push social further. Social Media should be utilized by all facets of a business. Connect with us at www.socialknowhow.com to find out what that looks like for you

Building brand awareness and acquiring new customers is one of the key objectives of any marketing strategy. However, what many businesses neglect to invest in is customer retention. In the long run, this can prove to be a mistake, both financially and from a branding standpoint. Connect with us at www.socialknowhow.com

The Social Network has launched a new test of an option called 'Neighbourhoods', which aims to better connect more people to others within their immediate vicinity. Connect with us at www.socialknowhow.com

1. Align around buyers and innovation 2. Unify Sales and Marketing further 3. Define an informed measurement approach Connect with us at www.socialknowhow.com

WhatsApp has announced that it will focus on expanding its in-app shopping options, and give brands new tools for managing their interactions to maximize its business potential. But it will also start charging fees for some advanced functions. Connect with us at www.socialknowhow.com

The B2B customer journey is often long and complex, involving quite a bit of investigation, research, and analysis on the part of buyers. Given that, retargeting is often a highly effective strategy, as marketers can engage audiences that have already expressed some interest in their products and services. Retargeting on LinkedIn, in particular, can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals.

Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. Connect with us at www.socialknowhow.com

And as with past Communities Summit events, Facebook has announced a range of new features for groups, and provided some new insights into group usage, engagement, etc.

The platform is seeking to capitalize on its attention with new event discovery and monetization features, which will enable paid Zoom users to create and host ticketed online events. Connect with us at www.socialknowhow.com

We’re proud to announce that SOCIAL KNOW HOW is a Finalist for the Vaughan Chamber of Commerce 2020 Business Achievement Awards-Category: Small Business.

How do marketers know when a Facebook ad actually generates interest and revenue in places other than Facebook itself? The answer is Facebook tracking. Connect with us at www.socialknowhow.com

Think about the brands that have the best marketing and the strongest brand identity: Nike, Coca-Cola, Glossier, Dollar Shave Club, Southwest Airlines There’s one thing that all of these brands have on their side, one thing that each brand leans on to get and keep customers. One word.

Anytime you reopen a business, it’s essential to rethink your communications and marketing to suit the current climate and showcase the changes your company has made.

Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background?

Many businesses leverage content marketing as a powerful tool for generating leads, growing organic traffic, and educating audiences. It’s common to see much of the focus around content revolve around how it can help grow your business externally. However, that same content can be equally as helpful for your internal teams, especially sales.