Social Lite
#202, 10446 122 Street T5N 1M3 Edmonton, AB, Canada

Ho, ho, ho from Social Lite's very own Santa! Our office will be closed from December 24 - January 4 to give our team a well-deserved break from a crazy year in eCommerce. We wish you a safe and restful holiday season. See you in the New Year!

Our Secret Santa gift exchange looked a little different this year, but it was still heaps of fun! Stay safe, stay jolly.

Arnold Schwarzenegger was arguably Scott's action hero growing up. So much so, that Scott has binge-watched Total Recall, Running Man, and every other title prior to Last Action Hero. In February, we found out that Arnie would be headlining the Traffic & Conversion Summit in San Diego in March 2020, which Scott was scheduled to speak at for his first time ever. But alas, the universe had its own plans, and T&C was postponed alongside everything else.... Thankfully, DigitalMarketer and Clarion Events, Inc. are magic makers, so T&C 360i will be taking place virtually on December 15 - 17. Can you guess what Arnie said when they re-invited him to speak? It was a definitive, I’LL BE BACK. Scott will also be back alongside 60 of the brightest marketers on the planet, and will be presenting on: How we helped 10 different 6 and 7-figure Shopify stores double their revenue during a pandemic. We can’t wait to learn from the likes of Marcus Lemonis, Ryan Deiss, Mari Smith, Ezra Firestone, Billy Gene, Goldie Chan, Molly Pittman, and Jay Abraham. Reserve your spot here: https://scottcunningham.krtra.com/t/1tkPJs7hpflF

If you missed the first of two November BFCM bootcamps with Klaviyo, here's your chance to join us for the second (and final) one! Taylor Clark from Klaviyo will share some cool stats and examples of what we're already seeing from brands this year. Plus, he'll walk you through your last-minute Klaviyo optimization checklist to make sure you're set up for success. Scott and Ivana will show you our proven, 4-step BFCM Action Plan with lots of examples and inspo for your campaig...n(s). There'll be a live Q&A at the end -- don't miss it. Last week's chat was on fire! You can register here: https://klaviyo.zoom.us//register/WN_Sdr771sWSHqI6wJr_cTzeg And yes, the recording will be made available to all registrants after the webinar.

We've joined forces with Klaviyo to bring you the final two webinars in their Black Friday Bootcamp series! On November 5 and November 12 at 2pm ET, Scott Cunningham and Ivana Radojevic will be joining Taylor Clark and Moises Toledano to co-host Klaviyo's last two BFCM webinars before, well... BFCM. Some discussion points they're going to cover:... - What ads we're already seeing. - Where BFCM fits into your customer's journey. - How to craft your message so it converts. - Last minute actions to be taken in your Klaviyo account to ensure success (it's not too late!). - Examples of offer strategies and email templates you can use to maximize sales. And no, you don't have to offer a huge discount. - Last steps checklist and creative guides. The bootcamp will wrap up with a Q&A, so come prepared with your questions. This really is the final push -- don't miss it! You can register, for free, here: https://klaviyo.zoom.us/.../reg.../WN_Sdr771sWSHqI6wJr_cTzeg

We’ve teamed up with our friends at ECOM SUMMIT to bring you another free BFCM webinar today, October 29, at 1:30pm MDT! Learn how to leverage ads, emails, and offers to take your online store to new heights this holiday season. Hit this link to get in on all the ECOM fun: https://ecommerce-event.wiremo.co//how-to-leverage-ads-em/

This Thursday at 11am MDT Scott Cunningham will be joined by our good friend Elizabeth (Lizzie) Nirenberg from Klaviyo to share their proven playbook for increasing BFCM sales by over 124% at Affiliate Summit! You'll learn how to focus your strategy on two distinct phases: PHASE 1:... In late October and early November, you need to warm up new audiences to your brand and start building your email list with high-intent buyers using an attractive pre-BFCM offer. PHASE 2: In late November and early December, you need to 1) continue building your email lists with BFCM-specific messaging leading up to the big weekend, and 2) maximize sales from your new and existing customers on BFCM with campaign emails, retargeting ads, and multiple strategic offers. Register here: https://register.gotowebinar.com/regist/1488009078574151696

Last week Scott joined Privy to host the first of their 4-part BFCM Blueprint Masterclasses and dropped some helpful tips to help you have a Black Friday/Cyber Monday. Even (and especially) if it’s your first one. He shared things like:... The automated emails you need to set up. Why cart savers are key. A timeline of the broadcast emails you should send. And SO much more. You can now check out the full recording here: https://www.privy.com/mastercla//bfcm-blueprints/session-1

Exciting news! Gabriel S. Dias, the Head of Digital and Growth at Vessi Footwear, one of Canada's fastest-growing eCommerce brands, will be joining us for a live BFCM strategy chat today (October 23) at 12pm MST. AND...... Gabriel will be giving away a pair of Vessi shoes to one of our listeners! Vessi makes puddles fun again with their 100% waterproof (we tested it, see video), breathable, lightweight, and trendy shoe. All you have to do to enter, is register for the webinar here: https://zoom.us/webinar/register/WN_Uzh3IaZiSoef9vAyePIQVw We'll be doing the giveaway LIVE at the end of the episode, so make sure you tune in and are present to accept your giveaway should you be the lucky winner. Scott and Ivana will be joined by Cassandra Ratcliffe from Shopify to get Gabriel's insight on: > Vessi's 5-week BFCM plan. > What their shipping deadlines look like this year. > Whether or not they're planning on running ads over BFCM weekend. > How they get email subscribers and what their BFCM email strategy looks like. > The top conversion tactics they use on their website. > How they collect all those reviews. And more! Don't miss out on this opportunity to get your hands on a pair of Vessi shoes. *You must have an address in North America to qualify.

In less than one hour Scott will be joining our friends over at Privy for the first of their 4-part BFCM Blueprint Series launching today! Here's a little sneak peek of just a handful of the questions Scott will be answering, plus a live Q&A at the end. With the biggest sales days of the year approaching, you shouldn't have to figure out how to grow your sales all on your own, and possibly for the first time ever. Registration is completely free and 100% worth it! Sign up... here before class starts: https://www.privy.com/masterclass/bfcm-blueprints/session-1 See more