Sonic Interactive Solutions
Penthouse, 770 Brunswick Street V2L2C2 Prince George, BC, Canada

Ads that have a headline that have a benefit tend to get read 4x more than headlines that don’t. That’s pretty significant! #marketing #adwriting #goodcopy

3 ideas for better headlines in your Ads 1 Rewrite a Cliché for Your Purpose Take What your mother never told you... and change it to fit what might work for you What your accountant never told you... 2 Add and element of tension to your headline. What your lawyer never told you when you made your will 3 Raise questions people want answers to. Can Be used as a sub-heading or main heading. Example, What never to eat on an airplane.... We are constantly fighting for the attention of our prospects. A good headline can give you a greater chance of capturing that attention, so it’s worth spending time on. #writingheadlines #copywriting #marketing #capturingattention #gettingattention

The headline does not sell, its purpose is to get capture attention. It gets people to read your first paragraph. So, how do we do that 1 Build a promise that is connected to intrigue - something people find personally fascinating 2 Capture an emotion So how do we find our headline... The product itself gives it to you. Work from notes about the product, interviews with customers, make a list of everything special and then build the headline from that. Problem you address How you solve the problem Who your audience is. EXAMPLE Sneaky Little Arthritis Tricks, Natural Foods and Do-It-Yourself Secrets That Pain-Proofed Over 100 Men and Women Like You. #writingheadlines #businessmarketing #marketing

7 Rules for Writing Great Ad Copy 1 Speak to a single reader, not a crowd 2 Keep your language and images simple 3 Find out everything you can about your product and write specific copy that comes out of that information 4 Avoid empty boasts ... 5 Back everything up with facts 6 Longer copy outsells shorter copy, as long as it holds the reader’s interest 7 Strong openings and clear calls to action are mandatory Hit that follow button if you want to learn how to use your advertising dollars most effectively. #marketing #adcopy #writingads