Sphere Media

62% of marketers plan on increasing their YouTube organic activities over the next year, with 72% of marketers planning to increase their YouTube video marketing efforts.

More than half of marketers (52%) plan on increasing their LinkedIn organic activities over the next year. 70% of B2B companies plan on increasing LinkedIn organic activities, compared to 44% of B2C companies.

More than 70% of marketers who've been using social media for more than 12 months report it helped them improve sales.

One in ten marketers indicate they'll be decreasing their organic marketing on Facebook. Only 51% of marketers plan on increasing their Facebook organic activities, down from 62% in 2018.