Sprout & Harvest

With Canadian provinces cautiously opening up, credit unions are now determining what's next in marketing and communications. To aid in those efforts we hosted a panel discussion with Arsenio (Archie) Bonifacio, Tracy Kelly and Mike Goerzen, MBA - three credit union marketing leaders from three different provinces. The discussion covered some interesting ground including: - How credit unions have evolved their marketing & communications strategies within this new pandemic en...vironment - Lessons learned in crisis communications - Changing member needs and expectations - Adoption of digital, even for the laggards - The increasing importance of content marketing #creditunions https://www.sproutharvest.co//credit-union-marketing-commu

Here is a must-listen interview for any credit union leader looking to embrace digital as a growth engine. This can no longer be just a side-of-the-desk project for the marketing team! Check out our interview with James Robert Lay, Amazon best selling author of Banking on Digital Growth. #creditunions #digitalmarketing https://www.sproutharvest.co//transforming-financial-brand

Launching a new credit union public website is a lot of work. It requires a team of eager people and a very focused effort over a sustained period of time. Efficiency is so key. To get the best results while building with Forge (or Xpress) and save time in the process, we have put together six tips to help your digital team get er done. #creditunions #digitalmarketing https://www.sproutharvest.co//5-pro-tips-how-to-build-effi

With Canadian provinces cautiously opening up, credit unions are now determining whats next in marketing and communications. To aid in those efforts we hosted a panel discussion with Arsenio (Archie) Bonifacio, Tracy Kelly and Mike Goerzen, MBA - three credit union marketing leaders from three different provinces. The discussion covered some interesting ground including: - How credit unions have evolved their marketing & communications strategies within this new pandemic en...vironment - Lessons learned in crisis communications - Changing member needs and expectations - Adoption of digital, even for the laggards - The increasing importance of content marketing #creditunions https://www.sproutharvest.co//credit-union-marketing-commu

We often see credit union websites suffering from a handful of common copywriting bad habits that ultimately hamper content performance. So, we put together a list of 5 copywriting strategies with examples that you and your team can leverage to amp up your copywriting. https://www.sproutharvest.co//5-ways-to-improve-credit-uni #creditunions #digitalmarketing #contentmarketing

Attention credit union marketing and digital peeps. Check out our newest podcast interview. With a focus on hands-on development we interviewed Brittany Halicki from Coastal Community Credit Union to explore what she believes other credit unions can learn from her experience, including her production process, tools used, important wins and lessons that other credit unions should consider. https://lnkd.in/euq6vyx #digitalmarketing #creditunions

From brochure to business driver - Here are 7 tips even the most stretched credit union marketing team can do to make sure your website is the business engine it needs to beespecially in these challenging times. hashtag#creditunions hashtag#creditunion hashtag#digitalmarketing https://lnkd.in/fsmhQYU

For those of you working from home.

Working at home can be painful. Productivity can be fleeting. Distractions, especially with children home from school can be plentiful. And, it can be lonely. Here are a 9 tips wed like to share for those credit union staff able to work at home. https://lnkd.in/eC3DtUv #creditunions

Here is a good summary from McKinsey that lays out their initial recommendations for actions that credit unions should take now, beyond what common business continuity plans or crisis response checklists suggest. https://tinyurl.com/wmte3l5 #creditunions

The 2020 B2C content marketing report out from the Content Marketing Institute, laser focussed on North America, highlights insights like 84% of B2C marketers achieving theirs goals around creating brand awareness compared to 38% hitting their targets to building their subscribed audience. Overall the report found that content marketing in the B2C arena is alive and well as a core strategy. This is a great read providing valuable insights. To dig deep, we recommend you read the full report https://contentmarketinginstitute.com//b2c-content-market/ #digitalmarketing #contentmarketing #creditunions

Content Marketing works, a fact that serous digital marketers know in the credit union sector and beyond. Crafting content to support their digital marketing strategy in 2020 can come up against obstacles like: lack the resources to generate quality content; how to measure the effectiveness of a campaign; not allocating enough budget to content marketing; not having a strategy; lack of support from leadership and more. The following article from HubSpot is a great starting point, and a great content marketing example in itself, to help you create a successful content marketing plan to reach your audience and ultimately boost your conversions for 2020. #digitalmarketingstrategy #creditunions #creditunion #digitalmarketing #contentmarketingtips https://blog.hubspot.com/marketing/content-marketing

in 2020, some of the challenges in terms of how digital marketing is run in companies today include a lack of focus on integrated strategy, testing, and optimization and structural issues like teams working in silos or a lack of skills in integrated communications. "To counter these types of problems and to make the most of the opportunities for growing a business through digital marketing, many businesses are now putting a digital transformation program in place." This is a... great read on 6 essential marketing trends for 2020. https://www.smartinsights.com//6-essential-marketing-tren/

This is why we love working with credit unions. Congratulations to Canadian Credit Unions for being recognized with top honours for Customer Service Excellence in the IPSOS Financial Services Excellence Awards again in 2019. The hard work is paying off! #digitalmarketingstrategy #creditunions #IPSOS https://tinyurl.com/uczjluc

Check out our most recent podcast where we talk with Jodi Fichtner, VP Marketing, Sunshine Coast Credit Union Digital Transformation with Forge https://tinyurl.com/uwyrgoc #digitalmarketingstrategy #creditunions

Credit unions are investing heavily in digital redesign but underinvesting in other enablers that are key to member experience. We have jumped in to explore why credit unions could potentially fail at digital transformation. https://www.sproutharvest.co//why-credit-unions-could-fail #digitalmarketingstrategy #creditunions #digital #memberexperience #digitaltransformation

Happy International Credit Union Day from Sprout + Harvest! We are proud to raise awareness about the great work that credit unions are doing in our local communities and around the world building stronger relationships with their members and community. Today we recognized the credit union movements history, promote its achievements and hard work. #ICUDAY #CreditUnions

We know credit unions & financial services: The Sprout & Harvest team has been on both sides of the table with leadership positions in the credit union industry as well as strategic advisory roles. The team have supported many financial services organizations over the years including: Coastal Community Credit Union, North Shore Credit Union/BlueShore Financial, Sunshine Coast Credit Union, SASCU, Prospera Credit Union, Qtrade Financial Group as well as ATB Financial, Canadian Western Bank, and Citizens Bank of Canada. For more about what we do and our team read on https://www.sproutharvest.co/about

We are a boutique marketing & strategy agency solely focused on credit union marketing success. For us, ultimate success is achieved when a credit union grows while at the same time making a meaningful difference in the lives of its members.

Find our most recent podcast on Spotify! https://open.spotify.com/show/5RR8Wv9Mwbax3p1vHLzPhJ

Check out our most recent podcast where we talk with Mike Goerzen, AVP Marketing, Coastal Community Credit Union - Lessons Learned from a Forge Champion https://www.sproutharvest.co//lessons-learned-from-a-forge

Design your digital experience around member needs, not around your org structure https://www.sproutharvest.co//design-your-digital-experien

Whats the business case for free chequing? Surprising lessons from three credit union leaders https://www.sproutharvest.co//whats-the-business-case-for-

Two years! What happened? https://www.sproutharvest.co//2019/6/28/two-years-what-hap

Take Your Kid To Work Day The Ultimate Teen Bank Account https://www.sproutharvest.co//take-your-kid-to-work-day-th

Retirement 2.0 Is it Time to Retire the Golden Account? https://www.sproutharvest.co//retirement-20-its-time-to-re

Meeting your Super Hero The day I met Seth Godin https://www.sproutharvest.co//meeting-your-super-hero-the-