Steve Feng

Energy Saving Tips Ethnic Videos Client: BC Hydro Year: 2019 Agency: Hamazaki Wong Marketing Group Role Design & Visual Direction Production Coordination Script Planning Video Producing Post Production Continuing the success of the PowerSmart Chinese awareness campaign, BC Hydro wanted to introduce the energy-saving tips videos tailored for the Mandarin, Cantonese and Punjabi communities. The English PowerSmart videos have been well established with the friendly host, Dave, being the face of BC Hydro commercials. [ 81 more words ] http://stevefeng.com//bc-hydro-energy-saving-tips-ethnic-/

Warnett Hallen LLP, a personal injury law firm in the heart of Vancouver was looking for a creative way to educate the public about the ICBC claims cap changes. The ask was to develop an approachable and memorable video to encourage the public to get in touch with Warnett Hallen to learn about the ICBC cap changes. The video needs to stand apart from what other law firms are doing and keeping the Warnett Hallen brand and look. [ 156 more words ] http://stevefeng.com///02/warnett-hallen-icbc-truth-video/

Casinos BC was replacing and rebranding the EZ Baccarat live table games to introduce a new identity and not having to worry about paying for the licensing fee. Then ask was to create a new brand identity for existing EZ Baccarat live table game, including the 2 side bet options (3 in total). The design must be Asian themed with cultural references and easily stand out in contrast to the different colour felts (green, yellow, white and red) used by different casinos in the lower mainland. [ 261 more words ] http://stevefeng.com/2020/06/09/casinos-bc-ruyi-baccarat/

Bionic Power is a technology company that developed Powerwalk Kinetic Energy Harvester for military use in the US and Canada. Bionic Power was developing technology to help patients with cerebral palsy and spina bifida at young ages to retain or increase their independence and mobility and was launching a new sub-company to provide their new products in the medical field. [ 214 more words ] http://stevefeng.com/2020/04/28/agilik-technology-branding/

PayPerHead, a bookmaking service provider, was expanding its international market and the first step was launching a subsidiary focusing on Chinese bookies. The ask was to develop a brand to successfully reach the Chinese market, including naming, logo design and brand guidelines, website, digital banners and social media marketing materials and branded instructional videos. The brand needed to work effectively for Chinese bookies as well as to keep English bookies interested. [ 301 more words ] http://stevefeng.com/20//24/winja888-branding-development/

The Sunzen Art Gallery wanted to increase visibility among recent arrivals from mainland China, by showcasing its unique blend of Chinese art and culture with a contemporary English flair. A grand opening event was being planned within 3 weeks to show art is a multi-sensory experience. The ask was to design a bilingual event invitation to showcase the 5 human senses: sight, touch, smell, taste and hearing while keeping the existing branding visuals and aesthetics. [ 201 more words ] http://stevefeng.com//sunzen-art-gallery-open-reception-i/