SWAY Marketing

Lori Taylor, social media technologist at Social Caffeine on social media and one-click marketing: We browse the internet while at dinner, late at night when we can’t sleep, even in the bathroom. We’re connected 24/7 and at the beck and call of our digital devices. There’s a certain amount of disconnectedness that comes with all that connectivity. Not only is every click increasingly less satisfying, it grows impersonal at the same time. We lose ourselves in our online personas and activities. Each click draws us closer to the next click until we’re caught in an endless loop of just one more click.

Soooo.... Reddit then?

Remember when things were fun?

Life is short... spend time doing things that you love!

Curious why your feed seems less active than usual? Some of your favorite celebs are participating in a social media blackout to stop fake news and hate speech.

When you and your best mate, your mom, your boss, and your colleagues comment on and share each other's posts, this creates a "pod" of unnatural engagement. Yes, you're still getting posts in front of people but it's an inauthentic audience. "Stacking your team" so to speak. How to avoid getting stuck in a cycle of the social media pod:

Thanks to apps like TikTok and Instagram's Reels feature, video is exploding like never before!

Does this mean I'm out of a job?

Have you watched the "Social Dilemma" yet?

What's happening to TikTok? Last month, US Secretary of State Mike Pompeo said that the United States is looking at banning Chinese social media apps, including TikTok, and added that they are taking it very seriously. President Donald Trump threatened that he would get TikTok banned as early as tomorrow in an official statement. In response to the threat from the President, TikTok released an official statement saying that the company is committed to protecting their u...sers privacy and safety and added that TikTok US user data is stored in the US with strict controls on employee access. TikTok also mentioned that the app had created jobs to 1,000 people in the last year alone and has a plan of hiring 10,000 more people in the US. Microsoft released an official statement stating the company is seeking a buy-out of TikTok and is continuing dialogue with the United States Government, including the President. After the discussion, it was revealed that TikTok has until September 15 to sell its business and become American-owned.

"Whenever I get stuck on something, I'm like, 'What would I do if I wasn't afraid? What would I write if I wasn't afraid? What would I say in this situation if I wasn't afraid?'" ~Phoebe Waller-Bridge

I love the smell of freshly brewed coffee in the morning. And I love the sound of no one speaking to me while I drink it.

Grab a coffee, maybe a snack, and take a well-deserved Youtube break.

Looking to kill some time while being at home? Start a podcast!

Its the last day of August... this has somehow been the longest year and shortest month in history. Kids are starting back at school this week! Whatever your school set up looks like this year- in class, homeschool or hub learning- Facebook has launched a new "Educator Hub" to support parents, teachers, and students throughout the school year.

Who run the world? Girls!

Yes, you can use your iPhone to start a Youtube channel. But the reason why much of the content on "big" Youtuber's channels looks and sounds so good is the use of high-end cameras, ring lights, and microphones.

Bored with your Instagram feed? (You shouldn't be if you are following @sway_marketing) Instagram is now rolling out suggested content and users in your feed.

Why not? Let's get rowdy in the backyard!

Don't believe everything you read online

We want to do a lot of stuff. Were not in great shape. We didnt get a good nights sleep. Were a little depressed. Coffee solves all these problems in one delightful little cup. ~Jerry Seinfeld

No one: Not one single person: Instagram: so here's our new feature that nobody asked for that is definitely *not* copied directly from TikTok

*facepalm* We can do better... right?

Does it seem like everyone that you know is taking advantage of lockdown to go on vacation? Is it safe to travel right now?

The most responsible thing to do is to use your following to promote legitimate safety information and community connection, helping the isolated feel less alone. We're still all in this together!

Silence is golden.

Making coffee at home just isn't the same...

"A brand story conveys the history, purpose, and values of a business in a narrative that resonates with consumers and makes audiences feel emotionally connected." Every brand has a story to tell, what's yours:

A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. Scott Cook, Founder of Intuit Make sure you are putting your best foot forward and representing your brand accurately on social media. If you are looking for some help with this, get in touch! Our team would love to discuss your social media with you: https://www.swaymarketing.ca/

Whether you watched the 1988 TV classic "Mystery Science Theatre" when it first came out or recently found it on Netflix, we can all appreciate the humour in it! The creator of the show, Joel Hodgson, is definitely a master of The Riff. How does he do it? Let's take a look at Joel Hodgsons Tips for Funnier Writing:

Do you love to hate? It's fine to express your opinion or vent on issues; but a lot of the time online comments get carried away to the point of being straight-up toxic, mean, or even threatening.

Your "self" is forever malleable, constantly learning and adapting. You don't necessarily consciously create a certain personality type to fit into various situations, it mainly just happens as it happens.

Twitter is introducing tweets called "Fleets" that are similar in many ways to Instagram Stories or Snapchat. Is this a feature that you feel you would use and/or feel that you need? It will be interesting to see how it will affect trending Twitter hashtags. Fleets disappear after 24 hours Fleets cannot be retweeted or liked Fleets cannot be replied to publicly... Fleets can only be reacted to via DM See more

Do you prefer to jump into a full blog-length post? Or do a few simple words catch your attention?

The whole point of Twitter is, really, to see things happening in real-time...

Remember to take care of your spaceship! Thank you for the wisdom and perspective, Commander Hadfield.

If you have ever thought that you don't see nearly enough of your boss, well... you're in luck! LinkedIn will have its own Stories feature soon.

"Wash your hands for 20-seconds" sounds like great advice, but who among us is actually counting as we lather up? Make it easy for yourself with a little impromptu karaoke

Anything is possible with a little caffeine

While you're stuck at home anyway, why not read this article and then watch the show

According to a study by Adobe, 74 percent of all those surveyed use social media to market their side hustle, with 62 percent hoping to make it their main gig in the near future! If you need a little extra assistance getting your side-hustle off the ground, check out this handy article for tips and tricks (and don't forget us once you become the next big thing):