Syatt Media

A little The Tuesday after Labor inspiration for ya.

What constraints does your company face? How have you been creative to work within those constraints AND still deliver value?

You may have toyed with listening to podcasts in the past or be a dedicated podcast listener already. Or perhaps you even produce your own. No matter your personal experience with podcasts, there is no denying that podcasts are an ever-growing trend for individuals and families around the globe. Click to learn 4 reasons why we love podcasts (and you should too)! #podcasts #podcastproduction

"Mornings are for coffee and contemplation"

Social Media research is showing that users enjoy discovering NEW products and brands on Instagram - it's a growing platform that is perfect for brands to coexist with users.

Instagram has more and more brands advertising on it everyday so it's critical to be strategic. There are three key moments in a person's journey to purchase that you should target with your Instagram ads strategy: 1. DISCOVERY: Before users are really looking. Use granular targeting to hit people who could benefit from your product or service and educate them on who you are and why they should invest in what you're selling. 2. RESEARCH: Advertise based on cues (retarget web...site visitors or users who have engaged with your account) and use ads that share testimonials or reviews. 3. DECISION TIME: Once you can nail down your audience that is considering your product or service, hit them with an offer they can't refuse. - As Instagram becomes more saturated with ads the need for accuracy and strategy rises. Use these three steps and target Instagrammers as they move towards purchase! See more

In other words, people believe brands are knowledgeable about certain topics and want to learn more through content, not ads. THIS is the opportunity of content marketing! Are you taking advantage of it?

Not only do we produce podcasts, we also make guest appearances! Hit the link in the bio to hear Geoff, our digital marketing specialist, get interviewed on the Science of Viral podcast!