Tailwhipimc

How fun is this? It's like word time travelling. What words were popular the year you were born, graduated high school? Got your first job? Some are incomprehensible (2016 - nihonium? muscovian?) 2014 was a big year with gig worker, hard pass and manspreading.

After 20 years of riding a mountain bike, I’m revisiting the basics. It’s humbling because some pretty easy wheelie, stick-jumping stuff I’m seeing small kids do without thinkingand that I’m sucking at. But after couple of lessons and small wins, I’m seeing new possibilities. There are new lines everywhere. I’m approaching obstacles with a fresh openness. Yesterday, the coach pointed out the sheep line, the path the majority take (the wooly tire marks in the mud were so c...lear you could almost hear a collective baaa...) The experience reinforces that when we continually hone our craftin business, in marketing, on a bikeby seeking out new learning opportunities, we are more open to possibility. Revisiting the basics can teach you new things New information can change your perspective Seeing another person’s line sparks you to try something different Bust out of old habits (you didn't even know you had) Keep learning my friends and you’ll never take the sheep line. #learning #business #nosheeplines Sam Carter on Unspash

What do you think of this USP? While heated hair product users know they're damaging I'm not sure if highlighting the damage (Only half as bad! Hooray!) is the way in. All I was left with was the word "damage"....

This is for all of my #designer friends. With the rise of Canva and other tools there are so many fabulous options for creating content. For me that will never replace the strategy, skills and creativity of designers. They're #essential.

Here's how understanding an audience and what matters to them ties directly to messaging and effective content. I saw this ad after a conversation with an EV-owner neighbour and the extra planning she does when taking EV trips. Mitsubishi Motors zeros in on a mindset and the experience of trying electric, range anxiety, wanting to back up but not all the way to gas. They will capture EV adopters and those who are actively considering EV vs. electric-gas hybrid. It's long form, and that seems perfect because a lot of thought goes into choosing green tech. #smartcontent