Ten Thousand Foot View
502-2067 Lake Shore Blvd. W. M8V4B8 Toronto, ON, Canada

In this article, I'm going to walk you through how to properly import and fully adjust your Microsoft Ads campaigns to set them up for success. https://www.tenthousandfootview.com/google-import-for-micr/

In this article, I'll discuss different types of Google Ads disapprovals, how to tackle them with the appeal system, and what to do if that system fails. https://bit.ly/2Uuqpfz

Image extensions make your ads more visually appealing which in turn increases click-through rates (CTRs) and lowers your average cost-per-click (CPC). Here's how to set them up for Google and MS Ads. https://bit.ly/3iNLrzv

Due to a confluence of industry changes, social media ads performance may be dropping like a rock. Here's what you can do. https://bit.ly/3whTRmh

Should You Run LinkedIn Ads in 2021? Is now the right time for LinkedIn Ads? Let's take a deep dive into the current state of the #1 B2B ad platform and see whether it's right for you. https://bit.ly/32xqdws

How we use Facebook’s Power5 Here at Ten Thousand Foot View, we adopted Facebook's Power5 advertising model in May of 2019 and haven’t looked back ever since. In this article, I’m going to walk you through how we implement each component of the Power5 and why we do it that way. https://bit.ly/3h5AXso

We built this list of amazing Google AdWords tools. If you need tools to build, optimize, report, track, or learn about Google AdWords, you must see this! Whether you're a novice or a pro there's something for you here. Click to download the free PDF! http://www.tenthousandfootview.com/adwords-tools-pdf

Top 9 Google Ads Creative Tips. In today’s article, I’m passing along my creative tips for developing top-performing expanded text ads. https://www.tenthousandfootview.com/top-10-google-ads-crea/

Ad Agencies and Security Matters Have you spent any time to think about what your agency is doing with your intellectual property? What does your agency do to ensure your data is actually being protected from hacking? The article will go into depth about ad agencies and security matters. https://bit.ly/2Hon779

Top 5 SaaS Google Ads Scaling Tactics https://bit.ly/3hZrSQK If you’re running Google Ads for your SaaS and want to grow, this is the article for you. It doesn’t matter whether you’re offering demos, free trials, or freemium subscriptions, you need more conversions, period!

In this article, I’m going to discuss the major features that have been added to RSAs since their launch way back in May of 2018. And, I’m going to pay particular attention to the major new features that just launched in July 2020. https://bit.ly/3gcrNrZ

Most advertisers have now closed the loop on lead tracking. A robust solution includes capturing lead form submissions, inbound calls, and chatbox interactions. Importantly, conversions are synced with their respective ad platforms such as Google Ads, MS Ads, and Facebook Ads. Accurate in-platform conversion data, in turn, facilitates campaign optimization and provides feedback for your overall marketing strategy and tactics. But what are we really optimizing for? Optimizing for lead quantity assumes that lead quality is uniform no matter the method of contact, search query, channel, landing page, and so forth. But we know this is not really true. https://www.tenthousandfootview.com/optimize-google-ads-fo/

Discovery Ads were announced way back in May 2019, and have just been launched for all advertisers. We’ve been working with Discovery in closed-beta and open-beta for the past 6-months. In this article, I’m going to walk you through how to create and optimize your own Discovery Ads campaign.